In 2018, internet retailing continued to record stronger year-on-year growth thanks to the channel being increasingly embraced by Romanian consumers. Interestingly, it is not only internet users who are buying goods online but also others, who are making acquisitions through friends and relatives.
The expansion of smart products, from mobile phones to television sets, has widened the possibilities for consumers to surf the web in search of goods and services. Consumers now have easier access than ever to a huge range of products at any time of the day or night.
Internet retailing in Romania is becoming increasingly important, with the channel continuing to gain share at the expense of bricks-and-mortar operators. Indeed, it was only a few years ago that internet retailing was considered an extravagance.
In 2018, Dante International remained the leading player in internet retailing with its eMag platform, commanding nearly a quarter of overall online value sales. Indeed, no other internet retailers are currently getting close to achieving the revenues of eMag.
Around 5,000 businesses of different sizes already have a presence on the eMag marketplace. For a retailer which does not have an online presence, the eMag marketplace can be seen as a good option to gain access to new customers and increase brand awareness.
One of the biggest problems for internet retailers has been poor service from delivery companies, which then reflects badly on them. When internet retailing first became available and the number of delivery service providers was low, consumers had to frequently adapt their schedules and wait in for delivery of their orders.
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Understand the latest market trends and future growth opportunities for the Internet Retailing industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Internet Retailing research and analysis database.
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