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Country Report

Internet Retailing in

Internet Retailing in Russia

41 pages, Jan 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Internet retailing experiences double-digit value sales growth

In 2017, the percentage of the population using the internet continued to increase, which combined with increased consumer confidence and loyalty towards internet retailing. Deferred demand, which formed during the peak of the economic slowdown, started to be implemented in line with slowly growing purchasing power of Russian consumers.

Outlook for forecast period

Existing trends within internet retailing are predicted to continue during the forecast period. The growing penetration of internet users, higher income levels and stronger purchasing power, cross border sales, and both offline and online retailers’ investments in internet retailing will positively affect the performance of the channel.

Rapid growth of cross-border sales drives internet retailing

In 2017, cross-border internet retailing continued to drive internet retailing in Russia. According to the Russian Association of Internet Trade Companies cross-border sales accounted for 33% of total internet retailing in 2016, and was projected to reach a 37% share in 2017.

COMPETITIVE LANDSCAPE

Alibaba Group Holding Ltd leads internet retailing in Russia

The largest Chinese third party merchant, an online store AliExpress operated by Alibaba Group Holding Ltd, continued to strengthen its position. The company managed to increase its value share in 2017.

Wildberries OOO becomes the strongest domestic player in internet retailing

In 2017, a major change in the competitive landscape was Wildberries OOO becoming the leading domestic online retailer. Operating the Wildberries.

Expected tax legislation amendments can lead to major changes in competitive landscape

In 2017, Russian Association of Internet Trade Companies and the Russian Government continued discussions about imposing VAT on foreign internet retailers. This will create equal conditions for domestic and foreign internet retailers and provide fair competition.

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Samples

Internet Retailing Sample Report Internet Retailing Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Internet Retailing industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Internet Retailing industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Internet Retailing in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in Russia?
How quickly is internet retailing growing in Russia?
What products are selling best over the internet?
Which internet sites are attracting the most sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Internet Retailing in Russia - Category analysis

HEADLINES

PROSPECTS

Internet retailing experiences double-digit value sales growth

Outlook for forecast period

Rapid growth of cross-border sales drives internet retailing

COMPETITIVE LANDSCAPE

Alibaba Group Holding Ltd leads internet retailing in Russia

Wildberries OOO becomes the strongest domestic player in internet retailing

Expected tax legislation amendments can lead to major changes in competitive landscape

CHANNEL DATA

Table 1 Internet Retailing by Category: Value 2012-2017
Table 2 Internet Retailing by Category: % Value Growth 2012-2017
Table 3 Internet Retailing GBO Company Shares: % Value 2013-2017
Table 4 Internet Retailing GBN Brand Shares: % Value 2014-2017
Table 5 Internet Retailing Forecasts by Category: Value 2017-2022
Table 6 Internet Retailing Forecasts by Category: % Value Growth 2017-2022

Retailing in Russia - Industry Overview

EXECUTIVE SUMMARY

Russian economy records stable growth

The omnichannel trend evolves

Tax-free system to be introduced

Innovative payments trend is gaining momentum

Further growth to be driven by the growth of economy, innovations and technology

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Table 7 Cash and Carry Sales: Value 2012-2017

Seasonality

New Year and Christmas holiday
Back to School
Women’s Day

Payments and delivery

Emerging business models

MARKET DATA

Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 10 Sales in Store-based Retailing by Channel: Value 2012-2017
Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
Table 12 Store-based Retailing Outlets by Channel: Units 2012-2017
Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 14 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 18 Sales in Grocery Retailers by Channel: Value 2012-2017
Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 20 Grocery Retailers Outlets by Channel: Units 2012-2017
Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 24 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 25 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 26 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 27 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 30 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 31 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 32 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 33 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 34 Retailing GBO Company Shares: % Value 2013-2017
Table 35 Retailing GBN Brand Shares: % Value 2014-2017
Table 36 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 37 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 38 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 39 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 40 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 41 Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 42 Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 43 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 44 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 45 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 46 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 47 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 48 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 49 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 50 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 51 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 52 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 55 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
Table 56 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
Table 57 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
Table 58 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 59 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 60 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 63 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
Table 64 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 65 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
Table 66 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 75 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 76 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 77 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 78 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

Megatrends

Country Report

Internet Retailing in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Internet retailing experiences double-digit value sales growth

Outlook for forecast period

Rapid growth of cross-border sales drives internet retailing

COMPETITIVE LANDSCAPE

Alibaba Group Holding Ltd leads internet retailing in Russia

Wildberries OOO becomes the strongest domestic player in internet retailing

Expected tax legislation amendments can lead to major changes in competitive landscape

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Internet Retailing in Russia - Category analysis

HEADLINES

PROSPECTS

Internet retailing experiences double-digit value sales growth

Outlook for forecast period

Rapid growth of cross-border sales drives internet retailing

COMPETITIVE LANDSCAPE

Alibaba Group Holding Ltd leads internet retailing in Russia

Wildberries OOO becomes the strongest domestic player in internet retailing

Expected tax legislation amendments can lead to major changes in competitive landscape

CHANNEL DATA

Retailing in Russia - Industry Overview

EXECUTIVE SUMMARY

Russian economy records stable growth

The omnichannel trend evolves

Tax-free system to be introduced

Innovative payments trend is gaining momentum

Further growth to be driven by the growth of economy, innovations and technology

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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