Internet retailing has been gaining momentum over the review period and is predicted to continue increasing. It represents the fastest-growing retailing channel in Slovenia in 2018 as an increasing number of companies adopt internet retailing as their go-to market strategy.
While there are still vast differences in product categories that are most frequently bought via this channel, by far the most dominant are found among apparel and footwear, consumer electronics, consumer appliances, and media products. Food and drink internet retailing remains underdeveloped but continued to record strong double-digit current value growth in 2018.
A significant factor contributing to internet retailing’s performance is to be found in the expansion of non-grocery and grocery retailers into internet retailing. However, pure play internet companies are able to offer lower price points compared to their store-based counterparts.
Leading internet retailers witnessed significant value sales increases in 2018 as a result of surging market dynamics and shifting consumer behaviour in this space. The channel dominates the overarching non-store retailing and offers the widest product mix to consumers.
Mimovrste was the single most dominant internet retailer, continuing to gain value share in 2018. Its success is linked to early mover advantage and the effort that was put into developing its widespread distribution network as well as winning the confidence of local consumers who started interacting with local internet retailers.
Both domestic retailers however have been outpaced by the combined retail value sales of 3rd party merchants, which held the highest combined value share in 2018. Within those are the leading global internet retailing brands namely, Amazon.
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This report originates from Passport, our Internet Retailing research and analysis database.
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