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Internet retailing has been gaining momentum over the review period and is predicted to continue increasing. It represents the fastest-growing retailing channel in Slovenia in 2018 as an increasing number of companies adopt internet retailing as their go-to market strategy.
Most developed categories to remain popular
While there are still vast differences in product categories that are most frequently bought via this channel, by far the most dominant are found among apparel and footwear, consumer electronics, consumer appliances, and media products. Food and drink internet retailing remains underdeveloped but continued to record strong double-digit current value growth in 2018.
Major obstacles to be overcome by grocery retailers
A significant factor contributing to internet retailing’s performance is to be found in the expansion of non-grocery and grocery retailers into internet retailing. However, pure play internet companies are able to offer lower price points compared to their store-based counterparts.
Major shifts from store-based to blended channels
Leading internet retailers witnessed significant value sales increases in 2018 as a result of surging market dynamics and shifting consumer behaviour in this space. The channel dominates the overarching non-store retailing and offers the widest product mix to consumers.
Leading internet retailers both pure play and store-based
Mimovrste was the single most dominant internet retailer, continuing to gain value share in 2018. Its success is linked to early mover advantage and the effort that was put into developing its widespread distribution network as well as winning the confidence of local consumers who started interacting with local internet retailers.
Global brands dominate via 3rd party merchants
Both domestic retailers however have been outpaced by the combined retail value sales of 3rd party merchants, which held the highest combined value share in 2018. Within those are the leading global internet retailing brands namely, Amazon.
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Discover the latest market trends and uncover sources of future market growth for the Internet Retailing industry in Slovenia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Internet Retailing industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Internet Retailing in Slovenia market research report includes:
Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
Who are the leading retailers in Slovenia?
How quickly is internet retailing growing in Slovenia?
What products are selling best over the internet?
Which internet sites are attracting the most sales?
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