Current value sales through internet retailing continued to post a strong performance in 2018. Internet retailers continued to offer Swiss consumers the opportunity to shop around for the best prices at any time, as well as the ability to view a large variety of products and related information in a convenient way.
Apparel and footwear internet retailing was the strongest performer in 2018. Swiss consumers continued to favour this channel when buying their apparel and footwear as it offered them the possibility to compare products and prices before purchasing.
In 2018, internet retailers continued to invest heavily to develop their online capabilities and to shift their focus from providing straightforward online purchasing functions to offering a wider shopping experience.
Domestic player Digitec Galaxus AG remained the leading player in internet retailing in 2018. Digitec is an online market leader in IT, consumer electronics and telecommunication, while Galaxus offers a broad product range including household items, toys and sports equipment.
In 2018, the strong expansion of pure internet retailing players such as Zalando in Switzerland has stimulated strong growth in online sales as consumers have become increasingly familiar with using the internet for purchasing products.
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