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Learn moreJan 2019
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Interest in cross-border trade continued to increase in Taiwan, as consumer confidence has grown. Consumer acceptance is now shifting to making purchases of larger, bulkier items from abroad.
Large retail chains have taken different approaches to internet development. Hypermarkets was slower than other retail channels to develop online.
Many electronics specialists are hesitant to embrace internet retailing due to the high ratio of returned goods. Some players, however, are enjoying the benefits of online retail.
Leading internet retailer Fubon Multimedia Technology Co Ltd achieved rapid growth in 2017 and 2018. The company has been an innovative player in internet retailing.
The entry of Shopee Mall has helped reshape internet retailing’s competitive environment in Taiwan. It began operations in Taiwan in late 2015, launching Shopee Mall in the second half of 2017.
Online retailer Tmall (formerly Taobao) has further strengthened its position, by establishing a joint venture – Taobao×Hoi – with home specialist retailer Hola in 2018, opening a physical store in Taiwan. The store is designed to further build trust amongst consumers while letting them browse and handle products in a physical store.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Internet Retailing industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Internet Retailing industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Internet Retailing in Taiwan market research report includes:
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This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.