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Country Report

Internet Retailing in

Internet Retailing in Taiwan

Jan 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Interest in cross-border trade grows

Interest in cross-border trade continued to increase in Taiwan, as consumer confidence has grown. Consumer acceptance is now shifting to making purchases of larger, bulkier items from abroad.

Store-based retailers must consider expanding into internet retailing

Large retail chains have taken different approaches to internet development. Hypermarkets was slower than other retail channels to develop online.

Internet retailing encourages return to some specialist stores

Many electronics specialists are hesitant to embrace internet retailing due to the high ratio of returned goods. Some players, however, are enjoying the benefits of online retail.

COMPETITIVE LANDSCAPE

Fubon Multimedia’s unwavering strategy pays dividends

Leading internet retailer Fubon Multimedia Technology Co Ltd achieved rapid growth in 2017 and 2018. The company has been an innovative player in internet retailing.

Shopee Mall’s entrance shakes up internet retailing

The entry of Shopee Mall has helped reshape internet retailing’s competitive environment in Taiwan. It began operations in Taiwan in late 2015, launching Shopee Mall in the second half of 2017.

Joint venture for Hola and Tmall

Online retailer Tmall (formerly Taobao) has further strengthened its position, by establishing a joint venture – Taobao×Hoi – with home specialist retailer Hola in 2018, opening a physical store in Taiwan. The store is designed to further build trust amongst consumers while letting them browse and handle products in a physical store.

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Internet Retailing Sample Report Internet Retailing Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Internet Retailing industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Internet Retailing industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Internet Retailing in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in Taiwan?
How quickly is internet retailing growing in Taiwan?
What products are selling best over the internet?
Which internet sites are attracting the most sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Internet Retailing in Taiwan - Category analysis

HEADLINES

PROSPECTS

Interest in cross-border trade grows

Store-based retailers must consider expanding into internet retailing

Internet retailing encourages return to some specialist stores

COMPETITIVE LANDSCAPE

Fubon Multimedia’s unwavering strategy pays dividends

Shopee Mall’s entrance shakes up internet retailing

Joint venture for Hola and Tmall

CHANNEL DATA

Table 1 Internet Retailing by Category: Value 2013-2018
Table 2 Internet Retailing by Category: % Value Growth 2013-2018
Table 3 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 4 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 5 Internet Retailing Forecasts by Category: Value 2018-2023
Table 6 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

Retailing in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Consumers embrace wide range of channels to combat low purchasing power

Retailers explore different applications of digital technologies

Convenience drives the rise of smaller store formats

Competition fuels retailer innovation

Poor economy and young consumers to influence direction of retail in Taiwan

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type

Physical retail landscape

Cash and carry

Table 7 Cash and Carry Sales: Value

Seasonality

Lunar New Year
End of year cleaning
Department store anniversary sales
Ghost month sales
Back to school

Payments and delivery

Emerging business models

MARKET DATA

Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 10 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 12 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 14 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 18 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 20 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 24 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 25 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 26 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 27 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 30 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 31 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 32 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 33 Retailing GBO Company Shares: % Value 2014-2018
Table 34 Retailing GBN Brand Shares: % Value 2015-2018
Table 35 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 36 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 37 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 38 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 39 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 40 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 41 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 42 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 43 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 44 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 45 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 46 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 47 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 48 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 49 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 50 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 51 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 54 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 55 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 56 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 57 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 58 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 59 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 62 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 63 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 64 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 65 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 68 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 70 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 74 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 75 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 76 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 77 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Megatrends

Country Report

Internet Retailing in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Interest in cross-border trade grows

Store-based retailers must consider expanding into internet retailing

Internet retailing encourages return to some specialist stores

COMPETITIVE LANDSCAPE

Fubon Multimedia’s unwavering strategy pays dividends

Shopee Mall’s entrance shakes up internet retailing

Joint venture for Hola and Tmall

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Internet Retailing in Taiwan - Category analysis

HEADLINES

PROSPECTS

Interest in cross-border trade grows

Store-based retailers must consider expanding into internet retailing

Internet retailing encourages return to some specialist stores

COMPETITIVE LANDSCAPE

Fubon Multimedia’s unwavering strategy pays dividends

Shopee Mall’s entrance shakes up internet retailing

Joint venture for Hola and Tmall

CHANNEL DATA

Retailing in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Consumers embrace wide range of channels to combat low purchasing power

Retailers explore different applications of digital technologies

Convenience drives the rise of smaller store formats

Competition fuels retailer innovation

Poor economy and young consumers to influence direction of retail in Taiwan

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

Other terminology:

SOURCES

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