Internet Retailing in Taiwan

PROSPECTS

Interest in cross-border trade grows

Interest in cross-border trade continued to increase in Taiwan, as consumer confidence has grown. Consumer acceptance is now shifting to making purchases of larger, bulkier items from abroad.

Store-based retailers must consider expanding into internet retailing

Large retail chains have taken different approaches to internet development. Hypermarkets was slower than other retail channels to develop online.

Internet retailing encourages return to some specialist stores

Many electronics specialists are hesitant to embrace internet retailing due to the high ratio of returned goods. Some players, however, are enjoying the benefits of online retail.

COMPETITIVE LANDSCAPE

Fubon Multimedia’s unwavering strategy pays dividends

Leading internet retailer Fubon Multimedia Technology Co Ltd achieved rapid growth in 2017 and 2018. The company has been an innovative player in internet retailing.

Shopee Mall’s entrance shakes up internet retailing

The entry of Shopee Mall has helped reshape internet retailing’s competitive environment in Taiwan. It began operations in Taiwan in late 2015, launching Shopee Mall in the second half of 2017.

Joint venture for Hola and Tmall

Online retailer Tmall (formerly Taobao) has further strengthened its position, by establishing a joint venture – Taobao×Hoi – with home specialist retailer Hola in 2018, opening a physical store in Taiwan. The store is designed to further build trust amongst consumers while letting them browse and handle products in a physical store.

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