Internet retailing in the Czech Republic continued booming with dynamic value growth in 2018, resulting from new e-shop launches, rising consumer purchasing power and category consolidation. The channel’s dynamics are positively impacted by the growing presence of foreign e-commerce players, which post higher sales growth rates than many of their domestic counterparts.
Bricks-and-mortar retailers continued saturating the category with e-shop launches during 2018. By the end of the year, only a few major retailers remained without an e-commerce presence.
Czech internet retailers are expanding their presence by adopting omnichannel strategies and establishing physical stores, showrooms and order collection points. Based on surveys about preferred payment and delivery methods, Czech consumers strongly favour click-and-collect services and in-store payments for online orders.
Alza.cz maintained its leading position within internet retailing in 2018 through innovative solutions and creative omnichannel strategies.
Chinese online marketplaces in the Czech Republic have grown due to a favourable reception by Czech consumers and a fortunate VAT loophole. Low prices and free delivery are the most attractive features of Chinese e-commerce players.
With a rising number of e-shops and the resulting strong fragmentation in domestic e-commerce, there will be many opportunities for category consolidation over the forecast period. Successful e-commerce companies will be gradually reaching organic sales growth limits in the domestic market.
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This industry report originates from Passport, our Retailing market research database.