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Learn moreJan 2019
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Internet retailing in the Philippines continued to grow at a strong pace in 2018, albeit from a fairly low sales base, with it remaining a relatively untapped channel. It benefited from the entry of new players, led by Shopee, a possible contender to the e-commerce giant Lazada.
Concerns about the authenticity of products have risen as e-commerce has become more popular. With thousands of sellers, verifying the authenticity of each seller’s products is a challenge.
More and more retailers in the Philippines are integrating e-commerce into their business models. They are either setting up their own platforms, with this being the case with most homeshopping and direct selling retailers, or partnering established e-commerce websites like Lazada and Shopee.
Lazada remained the leading e-commerce platform in the Philippines in 2018, although it is facing increasing competition from an aggressive new player, Shopee, which is successfully targeting the mobile channel. Shopee has been around in the Philippines for a few years, having initially focused primarily on C2C transactions.
In 2018, Facebook Marketplace became available in the Philippines. Marketplace allows users to buy and sell items directly through their Facebook accounts.
Although retailers can easily launch their own e-commerce platforms, Lazada has been emphasising the advantages of partnering a third party platform. Lazada benefits from a strong marketing budget and successfully utilises social media platforms as a strategy for retail innovation, with its Instagram and Facebook pages having large numbers of followers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Internet Retailing industry in Philippines with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Internet Retailing industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.
The Internet Retailing in Philippines market research report includes:
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Why buy this report?
This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.