Although laptops and desktops remain by far the most popular devices for purchasing goods online, the rising penetration of low-cost smartphones and tablets in Tunisia is set to continue stimulating growth in the number of internet users in the country throughout the forecast period. With increasing numbers of people conducting online research on potential purchases before heading to stores, it is natural that more people will take the extra step and place online orders.
Social networks are positively impacting internet retailing value sales in Tunisia. Local consumers are being influenced by attractive offers displayed on social media, namely Facebook and Instagram, by different companies.
Credit cards continue to record strong growth in Tunisia. Online payments are experiencing rapid growth, although this is mainly due to transactions made through public utilities platforms, e-government websites and travel agencies.
Jumia, locally owned by Africa Internet Group, continued to lead internet retailing in value terms in Tunisia in 2018. It sees an enormous number of visitors per month, benefiting from a broad product range and aggressive pricing strategy.
Despite the development of online services and payment methods, a large proportion of Tunisian consumers still prefer to pay by cash rather than using credit cards. In Tunisia, cash on delivery remains the most popular payment method.
Companies which offer apparel and footwear remain in the leading positions in internet retailing. The main reason for this is that people appreciate the wider range of apparel and footwear available online, and the ease with which they can compare products.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Internet Retailing industry in Tunisia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Internet Retailing industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Internet Retailing in Tunisia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Retailing market research database.