Executive Summary

Jan 2019
PROSPECTS
Internet retailing records dramatic growth

In 2018, internet retailing saw an impressive current value growth rate. The convenience of internet shops and the wide selection of products they offer were amongst the key factors driving growth.

Cash-on-delivery is a favourite option amongst Ukrainian shoppers

The largest obstacle to the popularity of online shopping is a lack of trust regarding the payment and delivery process. Cash-on-delivery is still common amongst Ukrainian consumers when purchasing products online.

New regulation is passed on parcels from abroad

The Ukrainian parliament recently passed new legislation which aimed to increase tax revenue from imports made using postal services. Previously, any Ukrainian citizen could receive an unlimited number of parcels with a value of up to EUR150 each, without having to pay customs duty.

COMPETITIVE LANDSCAPE
Rozetka and EVO Company join forces in a major deal

In 2018, a major company merger was seen in internet retailing – Rozetka acquired the shares of Naspers in EVO Company, a corporation behind Ukraine’s largest intermediary marketplace, Prom.ua.

Amazon and eBay are not yet interested in offering local websites

Leading global internet retailing companies Amazon and eBay are not operating to their full extent in Ukraine: they do not have localised versions of their websites, and delivery of their products to Ukraine is often impossible. In 2018, neither Amazon nor eBay considered entering the Ukrainian market due to its small size.

Chinese merchants continue to gain popularity

Chinese online shops, led by the e-commerce giant AliExpress, are amongst the leaders in cross-border internet retailing in Ukraine. AliExpress has been present in the market for several years already; however, many consumers are not willing to purchase products on this website, as this requires making payment in advance using a debit or credit card.

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Internet Retailing in Ukraine

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Overview

Discover the latest market trends and uncover sources of future market growth for the Internet Retailing industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Internet Retailing industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Internet Retailing in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth 
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in Ukraine?
  • How quickly is internet retailing growing in Ukraine?
  • What products are selling best over the internet?
  • Which internet sites are attracting the most sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Internet Retailing in Ukraine - Category analysis

HEADLINES

PROSPECTS

Internet retailing records dramatic growth
Cash-on-delivery is a favourite option amongst Ukrainian shoppers
New regulation is passed on parcels from abroad

COMPETITIVE LANDSCAPE

Rozetka and EVO Company join forces in a major deal
Amazon and eBay are not yet interested in offering local websites
Chinese merchants continue to gain popularity

CHANNEL DATA

Table 1 Internet Retailing by Category: Value 2013-2018
Table 2 Internet Retailing by Category: % Value Growth 2013-2018
Table 3 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 4 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 5 Internet Retailing Forecasts by Category: Value 2018-2023
Table 6 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

Retailing in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Retailing sees a strong rise
New international brands enter; existing brands expand their store networks
Online is on the rise, with mobile commerce gaining ground
Consumers value convenience and affordability
Improving economic conditions push growth – this is expected to continue

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Table 7 Cash and Carry Sales: Value
Seasonality
International Women’s Day
New Year
Payments and delivery
Emerging business models

MARKET DATA

Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 10 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 12 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 14 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 18 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 20 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 24 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 25 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 26 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 27 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 30 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 31 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 32 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 33 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 34 Retailing GBO Company Shares: % Value 2014-2018
Table 35 Retailing GBN Brand Shares: % Value 2015-2018
Table 36 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 37 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 38 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 39 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 40 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 41 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 42 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 43 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 44 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 45 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 46 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 47 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 48 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 49 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 50 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 51 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 52 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 53 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 54 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 55 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 56 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 57 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 58 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 59 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 60 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 61 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 62 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 63 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 64 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 65 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 66 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 67 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 68 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 69 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 71 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 72 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 73 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 74 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources