Internet retailing remained the fastest-growing category in Uruguay in 2018. Internet retailing is relatively new to many Uruguayan consumers, especially to the adult population, which have been more reluctant to offer their credit card information in order to buy online.
With increases in internet retailing, and the facilities for consumers to search for online products, companies are trying to combine online and in-store services to offer consumers greater choices. Webrooming is the new trend for consumers, where consumers search online for the products, compare them and finally go to the physical store to buy them.
Mercado Libre and other third-party merchants continued to account for the highest value share in 2018. Third-party merchants such as Mercado Libre offer companies the opportunity to sell their products without making the investment required to create and manage an online website.
Henderson & Cía (Tienda Inglesa), Casino Guichard-Perrachon and Ta-Ta are the leading grocery retailers in Uruguay and are amongst the leaders in internet retailing. Those companies were amongst the first to venture into internet retailing.
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Understand the latest market trends and future growth opportunities for the Internet Retailing industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Internet Retailing research and analysis database.
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