Apparel and footwear recorded the highest value sales among all internet retailing categories in 2018. Young people are willing to purchase apparel and footwear items online due to the peer pressure to stay fashionable.
Cash on delivery (COD) is one of the most common payment methods for online businesses in Vietnam. As customers do not have the opportunity to examine the product before purchasing, COD allows them to do so before deciding to buy.
With the popularity of social media such as Facebook and Instagram, it is easier and cheaper for small or new businesses to set up online shops. The majority of shops allow customers to place orders via direct messaging without the need for a proper online shopping system.
Mobile World JSC successfully doubled its internet retailing value sales and maintained its leading position in 2018, increasing the share gap with the second-placed player. Mobile World’s success is attributed to several factors, including an excellent customer database management system and many online-exclusive promotions.
Internet retailing is very crowded with many small individual sellers. Marketplace platforms such as Shopee, Lazada and Sendo are very popular as individual players can easily set up their online stores without significant financial investment or technical knowledge.
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