iRobot Corp in Consumer Appliances

January 2023

iRobot has benefited from the growth of robotic vacuum cleaners and the proliferation of the category during the pandemic, and continues to lead globally. However, an increasing number of low- and mid-tier products threaten iRobot’s share. iRobot signed an agreement for Amazon to acquire iRobot in 2022, raising concerns about Amazon’s smart home monopoly. If approved, it could open new markets and fuel volume growth for iRobot, backed by Amazon’s expertise in marketing.

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This report comes in PPT.


Euromonitor International's report on iRobot Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy. Company and market share data provide a detailed look at the financial position of iRobot Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of iRobot Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of iRobot Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Company overview
iRobot Corp’s global footprint
Growth decomposition
Normalisation in 2022 following pandemic-driven growth
Agreement to sell iRobot to Amazon raising concerns about smart home data monopoly
What is Amazon gaining by acquiring iRobot?
Robotic vacuum cleaners will continue to drive iRobot’s sales
Potential impact of Amazon acquisition on iRobot’s sales
Projected rankings in total consumer appliances
Combination robotic vacuum cleaners offer opportunities to increase the average price
Promoting robotics with educational robots and offer of learning tools
Roomba’s j7 object avoidance targeting pet owners likely to win new customers
Relative performance
Key categories and markets
Key brands
iRobot offer mainly targets mid-priced to super-premium segment
iRobot acquired Aeris air purifiers to diversify and offer a complementary product
Specialist robot vacuum manufacturers lead global volume sales
Patent wars between SharkNinja and iRobot in the US
Top markets by category: Robotic vacuum cleaners
Decreasing share as a sign of a booming market
Updated platform iRobot OS further potential of smart home and interoperability
Chinese brands could be a threat to iRobot in the wet and dry robots segment
Executive summary
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)

Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

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