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Strategy Briefing

Is the Perfect Sleep a Dream? – Trends in Calming and Sleeping Products

39 pages, Jun 2014

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The prospects of a good night’s sleep fade away as consumers age, take stimulants or spend more time in the digital world. Consequently, demand for safe and efficacious remedies to help them fall sleep are on the rise. Innovations in formulations and delivery formats bring novel options that help consumers capture precious sleep and companies to generate additional revenue.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Living longer does not mean sleeping more

Research findings reveal that while life expectancy is rising across the world, the average number of sleep hours by individuals is actually decreasing.

New lifestyles are blamed for lack of sleep

Newer demands on work, home and social responsibilities along with addictive digital communication and games are contributing to fewer hours of sleep that may affect productivity and health.

Energy products may contribute to worst outcomes related to sleep

As consumers lose or give up precious sleep, they are resorting to convenient coffee, energy drinks and stimulant supplements to keep them awake. Consequently, this situation potentially creates a vicious circle of energy promotion during the day and sleep aids at night that may have an unfortunate toll on health in the form of non-communicable chronic diseases.

Calming and sleeping still a niche category but with strong growth potential

Products claiming to help people fall sleep still represent a small portion of retail value within the consumer health space. However, the category shows steady growth and good prospects for increasing demand.

Natural options gain acceptance based on wellness trends

Consumers are seeking “natural” or alternative products made with botanicals or based on traditional use. Companies around the world are introducing more options that meet this particular demand.

Sleep aids still face challenges

The majority of calming and sleeping sales are concentrated in a handful of countries where the promotion of self-care is liberal. In some other countries, insomnia and other sleep disorders are perceived as mental problems and people do not openly talk about them. However, the medical community and public health leaders agree that something needs to be done about the promotion of improved sleep patterns. This is a good time for the industry to develop and drive the category to the next level with safe and efficacious options.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

Sleep within the Consumer Health Context

LIFE AND LACK OF SLEEP

P ower of sleep: Quantifying the hours people sleep on average

Modern lifestyles affect sleep patterns

The economic effects of losing sleep

Risks of prescription drugs

Lack of sleep as cause of higher morbidity of chronic diseases

Stimulants and their effect on sleep

The battle of energy versus sleepiness

Physiological conditions preventing restful sleep

The addiction to digital technology and its link to sleep disorders

Younger generations and sleep deprivation

Review of trends in calming and sleeping options

A GROWING, YET FRAGMENTED CATEGORY

The role of calming and sleeping products in consumer health

Findings about herbal/traditional options

The allure and challenges of herbal and traditional remedies

Sleep and calming versus mood and relaxation

Common ingredients used to promote sleep

Regional analysis shows polarised contrast in retail value

Only five countries represent 60% of global sales

Where do consumers purchase sleep remedies?

A highly fragmented market dominates sleep remedies

Similarities and differences in the consumption of sleep aids

Approaches to marketing calming and sleeping products

Innovation overview

INNOVATION MOVING AWAY FROM STANDARD TABLETS

The innovation in calming and sleeping remedies is impressive

Delivery formats that are creative and fun to take

Seeking improved sleep: More options for consumers

Future prospects for sleep remedies

PREVENTIVE MEDICINE TO ENCOURAGE A GOOD SLEEP

Ageing and sleepless populations will drive sales over 2013-2018

Important g rowth to come from North America and Eastern Europe

Appendix - references and report definitions

References (1)

References (2)

Data parameters and report definitions

Consumer health definitions

Why buy this report?

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Megatrends

Strategy Briefing

Is the Perfect Sleep a Dream? – Trends in Calming and Sleeping Products

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Living longer does not mean sleeping more

New lifestyles are blamed for lack of sleep

Energy products may contribute to worst outcomes related to sleep

Calming and sleeping still a niche category but with strong growth potential

Natural options gain acceptance based on wellness trends

Sleep aids still face challenges

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Sleep within the Consumer Health Context

LIFE AND LACK OF SLEEP

P ower of sleep: Quantifying the hours people sleep on average

Modern lifestyles affect sleep patterns

The economic effects of losing sleep

Risks of prescription drugs

Lack of sleep as cause of higher morbidity of chronic diseases

Stimulants and their effect on sleep

The battle of energy versus sleepiness

Physiological conditions preventing restful sleep

The addiction to digital technology and its link to sleep disorders

Younger generations and sleep deprivation

Review of trends in calming and sleeping options

A GROWING, YET FRAGMENTED CATEGORY

The role of calming and sleeping products in consumer health

Findings about herbal/traditional options

The allure and challenges of herbal and traditional remedies

Sleep and calming versus mood and relaxation

Common ingredients used to promote sleep

Regional analysis shows polarised contrast in retail value

Only five countries represent 60% of global sales

Where do consumers purchase sleep remedies?

A highly fragmented market dominates sleep remedies

Similarities and differences in the consumption of sleep aids

Approaches to marketing calming and sleeping products

Innovation overview

INNOVATION MOVING AWAY FROM STANDARD TABLETS

The innovation in calming and sleeping remedies is impressive

Delivery formats that are creative and fun to take

Seeking improved sleep: More options for consumers

Future prospects for sleep remedies

PREVENTIVE MEDICINE TO ENCOURAGE A GOOD SLEEP

Ageing and sleepless populations will drive sales over 2013-2018

Important g rowth to come from North America and Eastern Europe

Appendix - references and report definitions

References (1)

References (2)

Data parameters and report definitions

Consumer health definitions

Why buy this report?

Want to find out more about this report?

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