Jacobs Douwe Egberts in Hot Drinks

Company Profile

About This Report

Feb 2019

JDE is one of the world’s leading coffee companies. While far behind in terms of sales, Its continued efforts in coffee pods make it a serious contender to Nestlé in the category. The company’s acquisitions are likely to continue in the event of an initial public offering in the next two years. JDE intends on diversifying away from Europe and looks to reclaim a significant share of instant coffee by acquiring well established, local companies.

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Jacobs Douwe Egberts in Hot Drinks

Euromonitor International's report on Jacobs Douwe Egberts delivers a detailed strategic analysis of the company's business, examining its performance in the Other Hot Drinks market and the global economy.

Company and market share data provide a detailed look at the financial position of Jacobs Douwe Egberts, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Jacobs Douwe Egberts.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Jacobs Douwe Egberts provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Other Hot Drinks research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Key findings
Companies at a glance
Putting Jacobs Douwe Egberts into context
Global footprint
JDE’s appetite for acquisitions mirrors the wider coffee market

Competitive Positioning

Competition heats up leading to mergers and acquisitions
Premiumisation and price cutting, nimble JDE adapts to categories
Local brands underpin JDE’s growth strategy
Key battlegrounds for Illy and Lavazza


A balanced strategy between Europe and emerging markets
Southeast Asia: from instant to speciality
JDE’s exposure mirrors local preferences
Standard fresh ground coffee: affordable premium and heritage
Instant coffee: regular in Europe, mixes in emerging markets
Fresh ground coffee pods: JDE well positioned to increase share
Fresh coffee beans: JDE needs to increase its presence
Beans, a challenge and an opportunity for JDE

Appendix: Competitor Analytics

Competitor Analytics tool

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