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Learn moreOct 2017
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In response to the challenging environment observed in the tobacco industry, particularly in its home market, Japan Tobacco Inc has adopted an international strategy of acquisitions. This briefing seeks to examine the impact of the company’s recent acquisitions in the Philippines and Indonesia, as well as highlight the future outlook and potential markets for JTI within Asia Pacific.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
With tougher government regulation, cigarette consumption is observing a decline internationally. In response, in order to maintain its competitive edge, Japan Tobacco Inc’s acquisitions in Asia Pacific, namely in the Philippines and Indonesia, are seen as part of its international strategy to maintain long-term growth.
The challenging operating environment observed in the tobacco industry has resulted in Japan Tobacco Inc (JTI) adopting an international strategy of acquisitions, ensuring its mid- and long-term growth.
Unlike PMI and BAT, JTI is not as well-balanced internationally. Japan alone accounts for 70% of JTI’sretail volume sales in Asia Pacific.
In early 2017, domestic player Mighty Corp was found to have implemented fake tax stamps during a government raid, in its bid to evade government taxation.
With the acquisition, JTI’s volume share in the Philippines will increase from 6% to 26%, strengthening its position to become the second player behind Philip Morris Fortune Tobacco Corp, which currently accounts for 65%.
By placing its focus heavily on economy cigarettes, this might potentially limit growth in value sales for JTI.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.