Executive Summary

Mar 2019
PROSPECTS
Jeans continues to be fashion classic

Jeans continued to be indispensable to a modern Russian’s wardrobe in 2018. Jeans signifies the informal, leisurely lifestyle most Russians prefer and the shift towards comfortable clothing.

Potential barriers to growth are illegal sales and counterfeiting

The main threats to jeans over the forecast period will continue to be counterfeiting and competition from the unregulated market, where jeans are sold under grey schemes without paying taxes. This may slow down the category’s performance over the forecast period.

Consumers inclined towards economy and super premium jeans

Economy jeans displayed the second most dynamic current value sales performance after super premium jeans in 2018. This was attributed mainly to growing economic polarisation of Russian society.

COMPETITIVE LANDSCAPE
Digital technology offered in outlets

Tommy Hilfiger opened its first store Tommy Jeans in Russia in 2018. The brand differs from other Tommy Hilfiger stores, not only because of its new design, but also due to technology that simplifies the fitting and purchasing of apparel.

Levi’s offers personalisation

In 2018, Levi’s opened its Levi’s tailor shop in Russia as well as a new customisation service Levi’s Print Bar, simultaneously in Moscow and St. Petersburg.

New sustainable Swedish brand emerges

In 2018, Swedish denim brand Nudie Jeans opened its first store in Moscow in the form of a corner in the department store Tsvetnoy. The brand plans to open workshops where jeans can be repaired or handed over for processing.

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Jeans in Russia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Jeans in Russia?
  • What are the major brands in Russia?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Jeans in Russia - Category analysis

HEADLINES

PROSPECTS

Jeans continues to be fashion classic
Potential barriers to growth are illegal sales and counterfeiting
Consumers inclined towards economy and super premium jeans

COMPETITIVE LANDSCAPE

Digital technology offered in outlets
Levi’s offers personalisation
New sustainable Swedish brand emerges

CATEGORY DATA

Table 1 Sales of Jeans by Category: Volume 2013-2018
Table 2 Sales of Jeans by Category: Value 2013-2018
Table 3 Sales of Jeans by Category: % Volume Growth 2013-2018
Table 4 Sales of Jeans by Category: % Value Growth 2013-2018
Table 5 Sales of Men’s Jeans by Category: Volume 2013-2018
Table 6 Sales of Men’s Jeans by Category: Value 2013-2018
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2013-2018
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2013-2018
Table 9 Sales of Women’s Jeans by Category: Volume 2013-2018
Table 10 Sales of Women’s Jeans by Category: Value 2013-2018
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2013-2018
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Jeans: % Value 2014-2018
Table 14 LBN Brand Shares of Jeans: % Value 2015-2018
Table 15 Forecast Sales of Jeans by Category: Volume 2018-2023
Table 16 Forecast Sales of Jeans by Category: Value 2018-2023
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2018-2023
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2018-2023
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2018-2023
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2018-2023
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2018-2023
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2018-2023

Apparel and Footwear in Russia - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear records moderate performance
Change in marketing communications and high discounting levels
Expansion of retail chains amidst economic instability
Online apparel and footwear sales maintain healthy growth
No significant recovery expected amidst ongoing economic slowdown

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 28 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 33 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

Other terminology:

SOURCES

Summary 1 Research Sources