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Learn moreFeb 2018
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Jeans are considered a staple apparel item for all Venezuelans, no matter the gender, age, style preference and socioeconomic stratum. Jeans are also the apparel of choice for many occasions because most of the population prefers a casual look even in the working place.
While most Venezuelan consumers are facing tight budgets due to high inflation, a strong cultural preference for fashion and beauty will drive sales up. Jeans will be particularly favoured by an increasing preference for casual and comfortable outfits.
Given such an uncertain environment, managers of manufacturing firms and stores will mostly dedicate their resources and know-how on product availability. Advertising and innovative promotions are expected to remain weak over the forecast period.
The competitive landscape for jeans in Venezuela is fragmented. The range of prices is closely related to the brand positioning.
Launches and innovation were weak in 2017 due to slow rotation and the unfavourable regulatory situation. Most brands are focused on providing their best-selling styles as a way to maintain value share in a competitive environment.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Venezuela with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Jeans industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.
The Jeans in Venezuela market research report includes:
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Why buy this report?
This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.