Executive Summary

Aug 2019
PROSPECTS
Trading down and discounting negatively affecting sales of fine jewellery

Current value growth in fine jewellery was slower than volume growth at the end of the review period. This was attributed to the lowering of unit prices on fine jewellery due to the endless discounts and promotions throughout 2018 and 2019, as well as ongoing reductions in consumer disposable incomes.

Diamond collections stagnate

With regard to the breakdown of fine jewellery into diamond and non-diamond collections, the value share of diamond collections remained unchanged at the end of the review period. The majority of diamond fine jewellery offered at the end of the review period was made of gold metal.

Costume jewellery registers a worse performance than fine jewellery

In Russia, consumers do not tend to purchase costume jewellery instead of fine jewellery. At the end of the review period, costume jewellery was experiencing difficulties.

COMPETITIVE LANDSCAPE

Domestic companies dominate sales of jewellery in Russia. The main players are Sokolov OOO, MYUZ OAO, Yuvelirny Zavod Platina OOO and Estet UD in NBO terms, which accounted for around a quarter of total retail value sales in jewellery in Russia in 2018.

Domestic companies will continue to be well established in jewellery in Russia due to the focus on fine jewellery, which generated the majority of jewellery retail sales. Russian fine jewellery is noted for its good quality, attractive designs as well as the wide range supplied by the biggest domestic manufacturers.

Jewellery and watch specialist retailers remains the main distribution channel

The majority of jewellery sales in Russia continued to be made through jewellery and watch specialist retailers. However, other distribution channels performed well in 2019, including apparel and footwear specialists and internet retailing.

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Jewellery in Russia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jewellery industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jewellery industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jewellery in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How do sales of costume jewellery compare to real jewellery in Russia?
  • What type of jewellery is most popular: rings, wristwear, neckwear, or earrings?
  • What are the prospects for non-store retailing in jewellery?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Jewellery market research database.

Jewellery in Russia - Category analysis

HEADLINES

PROSPECTS

Trading down and discounting negatively affecting sales of fine jewellery
Diamond collections stagnate
Costume jewellery registers a worse performance than fine jewellery

COMPETITIVE LANDSCAPE

Jewellery and watch specialist retailers remains the main distribution channel

CATEGORY DATA

Table 1 Sales of Jewellery by Category: Volume 2014-2019
Table 2 Sales of Jewellery by Category: Value 2014-2019
Table 3 Sales of Jewellery by Category: % Volume Growth 2014-2019
Table 4 Sales of Jewellery by Category: % Value Growth 2014-2019
Table 5 Sales of Costume Jewellery by Type: % Value 2014-2019
Table 6 Sales of Fine Jewellery by Type: % Value 2014-2019
Table 7 Sales of Fine Jewellery by Collection: % Value 2014-2019
Table 8 Sales of Fine Jewellery by Metal: % Value 2014-2019
Table 9 NBO Company Shares of Jewellery: % Value 2014-2018
Table 10 LBN Brand Shares of Jewellery: % Value 2015-2018
Table 11 Distribution of Jewellery by Format: % Value 2014-2019
Table 12 Forecast Sales of Jewellery by Category: Volume 2019-2024
Table 13 Forecast Sales of Jewellery by Category: Value 2019-2024
Table 14 Forecast Sales of Jewellery by Category: % Volume Growth 2019-2024
Table 15 Forecast Sales of Jewellery by Category: % Value Growth 2019-2024

Personal Accessories in Russia - Industry Overview

EXECUTIVE SUMMARY

Personal accessories records modest growth in 2019
Discounting was evident in the majority of personal accessories categories
Competitive landscape remains highly fragmented in personal accessories in Russia
Specialist retailers continue to lead
Growth is set to be modest over the forecast period

MARKET DATA

Table 16 Sales of Personal Accessories by Category: Volume 2014-2019
Table 17 Sales of Personal Accessories by Category: Value 2014-2019
Table 18 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 19 Sales of Personal Accessories by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Personal Accessories: % Value 2014-2018
Table 21 LBN Brand Shares of Personal Accessories: % Value 2015-2018
Table 22 Distribution of Personal Accessories by Format: % Value 2014-2019
Table 23 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
Table 24 Forecast Sales of Personal Accessories by Category: Value 2019-2024
Table 25 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources