Johnson & Johnson Inc in Beauty and Personal Care

March 2019

J&J Inc.’s consumer division kept a steady growth in 2017. The division’s sales have mainly been stemming from skin care products thanks to strong well-established brands such as Aveeno or Neutrogena. The company’s sales in baby products has been challenged over the past year with the need to reconnect to increasingly demanding consumer segments, such as millennial parents, but also adapting to the growing competition of private labels, and, more recently natural and/or organic brands.

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Euromonitor International's report on Johnson & Johnson Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Johnson & Johnson Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Johnson & Johnson Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Johnson & Johnson Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report


Strategic Evaluation

Key findings (1)
Companies at a glance
Global footprint
Skin and baby care have kept Consumer division sales afloat
The beauty segment kept on being the driver for sales in 2017
SWOT: Johnson & Johnson Inc
Strategic objectives and challenges

Competitive Positioning

Technology opened the way for new product innovations in 2017
J&J’s market overlap with rivals on the rise
J&J vs P&G in top 10 markets

Beauty and Personal Care Review

J&J kept ranking amongst top 10 BPC players in most regions
J&J enjoys a well-established presence in all major BPC markets
J&J could expand further in categories with future growth potential
Colour cosmetics and sun care could be developed further
Mass resists as premium gains ground in staple BPC categories
Baby care is strong but requires more transparency
Private labels represent a growing threat to the baby category
India and China’s unmet potential for baby care lies in soft drivers
Despite maturity in oral care, opportunities remain
Asia Pacific could offer an interesting entry point for toothpaste
Toothpaste gets premium and local brands keep growing
Deodorants are helped by free-from claims and natural trend
Hair care will keep driving growth across all regions
Another good year for skin care and positive prospects ahead
Premium skin care drives growth but mass still has its place
Reliance on North America could hinder other market opportunities
Growing demand for cleaner products reaches mass market

Brand Strategy

Johnson’s remains leading brand but Neutrogena grew the fastest
Consumer perceptions of top Johnson & Johnson Inc Brands
Neutrogena’s colour cosmetic range could expand in other markets
The rising demand for safer products requires new strategies
Oral care sales kept strong by key mouthwash brand Listerine
OGX drives hair care sales but could be expanded to more regions
Aveeno is feeding off hair care expansion
The future of skin care lies in technology


Growth could be pushed by investing in non-staple categories
Targeting millennial parents will remain key in future years
From young to old, tapping into older consumer segments
Key findings (2)


Overview of Beauty Survey (1)
Overview of Beauty Survey: product and brand coverage

Appendix: Competitor Analytics

Competitor Analytics tool

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Model
Overview of Beauty Survey: product and brand coverage (2)
Overview of Beauty Survey (2)

Why buy this report:

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