Johnson & Johnson Inc In Beauty and Personal Care (WORLD)

November 2020

As the beauty and personal care world sees a growing interest in premium beauty, Johnson & Johnson’s mass-heavy portfolio is holding steady through its power brands Neutrogena, Aveeno and Listerine. While the company is seeing a slowdown in growth, J&J is looking to revitalise interest in its brands through new product innovations and launches.

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This report comes in PPT.


Euromonitor International's report on Johnson & Johnson Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Johnson & Johnson Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Johnson & Johnson Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Johnson & Johnson Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.




Executive summary


Top companies at a glance
Johnson & Johnson’s global footprint
Company overview
Market momentum drives growth for J&J in 2019


Impact of COVID-19 on Johnson & Johnson

Exposure to future growth

Johnson & Johnson’s new sustainable goals focus on recyclability
China holds much potential for Johnson & Johnson’s future growth
Johnson & Johnson oscillates between eighth and ninth


Minimal changes to portfolio offerings stunt J&J growth

Competitive positioning

P&G, L'Oréal and Unilever remain J&J’s closest beauty competitors
J&J dominates in North America and maintains a strong global presence
Neutrogena and Listerine have the largest presence in key markets
Consumer perceptions of top Johnson & Johnson Inc brands

Skin care

North America is Johnson & Johnson’s largest skin care market
J&J has a notable absence in the Asia Pacific premium skin care market
Neutrogena contributes most to J&J’s skin care gains
Despite premium competition, J&J expects moderate forecast growth

Baby and child-specific products

Despite setbacks, J&J still leads the global baby care market
Johnson & Johnson maintains well-diversified portfolio in baby care
China leads all other markets for J&J growth opportunities

Oral care

North America leads in size, but offers lowest growth for J&J
Listerine mouthwash dominates Johnson & Johnson’s oral care segment
COVID-19 renews demand for J&J’s mouthwashes


Key findings


Projected company sales: FAQs (1)
Projected company sales: FAQs (2)
Overview of Beauty Survey
Overview of Beauty Survey: Product and brand coverage

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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