Johnson & Johnson Inc in Consumer Health

Company Profile

About This Report

Jul 2015

Johnson & Johnson is one of the world’s leading consumer health companies. With 2014 sales of US$8.4 billion, the company is well on its way to reaching its pre-production issue levels. However, with competitors making increasingly bold moves to challenge it at the top, J&J will need to increase investment and potentially even look to acquisitions to maintain its standing in an industry it led for nearly a decade.

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Johnson & Johnson Inc in Consumer Health

Euromonitor International's report on Johnson & Johnson Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Vitamins and Dietary Supplements market and the global economy.

Company and market share data provide a detailed look at the financial position of Johnson & Johnson Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Johnson & Johnson Inc.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Johnson & Johnson Inc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Vitamins and Dietary Supplements research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report


Strategic evaluation

Key company facts
SWOT: Johnson & Johnson Inc
Johnson & Johnson across the consumer goods universe

Competitive Positioning

Johnson & Johnson growth relative to the industry
Johnson & Johnson loses position atop industry
J&J’s development in key consumer health categories
Johnson & Johnson in global consumer health
Johnson & Johnson losing its scale supremacy

Market Assessment

Johnson & Johnson’s major markets and categories
Cough, cold and allergy (hay fever) remedies
US OTC market

Geographic and Category Opportunities

Vitamins and dietary supplements

Brand Strategy

Allergy care brands
Johnson & Johnson Inc’s leading consumer health brands


Research and development


Johnson & Johnson: Opportunities and challenges


Data parameters and report definitions
Related content available in Passport


Competitor Analytics tool
Market Overlap