Jordan

Although Jordan’s tax burden is relatively low, limited economic freedom hinders private sector progress and state finances are stressed. Economic recovery is continuing and inflation is very low, but the foreign investment climate faces challenges…

Retail in 2022: The big picture

RTDs maintained total volume growth in 2022, with sales recovering to the pre-pandemic level in this year. Sales are projected to increase further as life in Hong Kong gradually returns to normal. On-trade volume sales increased in 2022, with outlets…

Staple foods in Jordan has been impacted by price inflation in 2023, especially in rice. Jordan imports 90% of its rice from the US which has suffered from a drop in its rice yield, thus putting upward pressure on the price of rice. Foodservice sales…

While the COVID-19 pandemic did not negatively impact tobacco in 2022, tax-paid cigarettes remain under pressure due to rising taxes, falling income levels and the strong presence of illicit trade. Despite more intense efforts to control smuggling,…

In 2022, home care is performing well due to the reopening of the economy in 2021 which continues to positively impact home care sales as lifestyles resume a greater degree of normality. Nevertheless, the industry now faces a new set of challenges…

In 2023, consumer health products in Jordan are witnessing notable changes driven by a combination of factors. The industry has experienced a decline from its peaks in 2020 and 2021 when Jordanians rushed to purchase OTC products like analgesics and…

In 2023, snacks in Jordan is seeing impressive growth, benefiting from the end of the COVID-19 pandemic and return to normal. The return to schools and universities in particular is having a positive impact as students are the main consumers of…

Global inflation is meaning price-sensitive Jordanians have remained cautious in their purchasing patterns in 2022, forcing them to reduce their spending on tissue and hygiene. However, demand is improving due to the rising awareness of hygiene in…

The reopening of Jordan’s economy boosted sales of beauty and personal care in 2022. Sales also benefited from consumers returning to work and school as well as an increased focus on good hygiene practices. The return of inbound tourism also…

In 2022, most categories within soft drinks will see an improved performance in comparison with 2020 and 2021 due to the COVID-19 pandemic coming to an end. On-trade sales in particular will perform well in line with restrictions easing and consumers…

Dairy products continues to perform well in 2023 due to the pandemic coming to an end. Likewise, the return of tourists, more women in the workforce, and the expansion of chained supermarkets and hypermarkets will continue to drive growth. However,…

In 2023, cooking ingredients and meals will no longer be impacted by the COVID-19 pandemic, and the on-trade industry is booming once again. Despite high inflation in 2022, prices, particularly edible oils, have dropped, however, the industry…

In 2022, the demand for hot drinks has improved in comparison with 2020 and 2021, due to the fully reopening of the economy and end of restrictions. Demand is especially being driven from the on-trade, as consumers are once again visiting cafés and…

The number of households is set to increase moderately in Jordan over 2022-2027, with couples with children remaining the dominant household type. In 2022 household spending was affected by inflation, which stood at 4.2% elevating living costs. The…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

This report assesses the business environment in Jordan, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…

Population expansion in Jordan in 2021-2040 will be driven by natural increase. The country will continue to be extremely diverse as the number of foreign citizens rises rapidly. A growing workforce could create opportunities if training and…

The report provides information on the economic landscape, major monetary indicators, foreign trade, investments and government finance in Jordan. In 2021, the country’s economy expanded in real terms, driven by increasing domestic consumption and…