Jordan

Retail in 2022: The big picture

While the COVID-19 pandemic did not negatively impact tobacco in 2022, tax-paid cigarettes remain under pressure due to rising taxes, falling income levels and the strong presence of illicit trade. Despite more intense efforts to control smuggling,…

In 2022, home care is performing well due to the reopening of the economy in 2021 which continues to positively impact home care sales as lifestyles resume a greater degree of normality. Nevertheless, the industry now faces a new set of challenges…

Global inflation is meaning price-sensitive Jordanians have remained cautious in their purchasing patterns in 2022, forcing them to reduce their spending on tissue and hygiene. However, demand is improving due to the rising awareness of hygiene in…

In 2022, most categories within soft drinks will see an improved performance in comparison with 2020 and 2021 due to the COVID-19 pandemic coming to an end. On-trade sales in particular will perform well in line with restrictions easing and consumers…

After sales of alcoholic drinks slumped at the peak of the COVID-19 pandemic in 2020, 2021 saw a recovery of sales as Jordanian society reopened and foreign tourists returned. Sales have been under pressure for years due to falling disposable…

The reopening of Jordan’s economy boosted sales of beauty and personal care in 2022. Sales also benefited from consumers returning to work and school as well as an increased focus on good hygiene practices. The return of inbound tourism also…

Some authoritarian tendencies are encroaching upon freedoms, whilst economic freedom has also deteriorated. Although the rise in inflation is relatively contained, the economy is expected to underperform the regional average, whilst extremely high…

Self-medication is common in Jordan despite a well-developed public healthcare system. Healthy lifestyles are yet to catch on among most of the population however and obesity levels and smoking prevalence are still high. The outbreak of COVID-19 has…

Western food trends, the entry of more women into the workforce and the expansion of chained supermarkets and hypermarkets supports the popularity of snacks, especially in urban areas. However, high unemployment rates and pre-pandemic economic…

In 2022, the demand for hot drinks has improved in comparison with 2020 and 2021, due to the fully reopening of the economy and end of restrictions. Demand is especially being driven from the on-trade, as consumers are once again visiting cafés and…

? In 2022, staple foods is no longer being impacted by the COVID-19 pandemic, and the on-trade industry is now performing very well. This is largely due to the full reopening of the economy and resumption of tourists in Jordan. However, now the…

Dairy products is performing well in 2022 in line with the pandemic coming to an end. Likewise, Western food trends, more women in the workforce and expansion of chained supermarkets and hypermarkets will continue to drive growth. However, in 2022,…

In 2022, cooking ingredients and meals is no longer being impacted by the COVID-19 pandemic, and the on-trade industry has started to recover. This is largely due to the full reopening of the economy and resumption of tourists in Jordan. However, now…

This report assesses the business environment in Jordan, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…

The number of households is set to increase rapidly in Jordan over 2021-2040, with couples with children remaining the dominant household type. While household earnings will reach pre-pandemic levels only by the end of the forecast period, the…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regard to which country (or even which region within a country) to enter, which consumer segment to target, which…

The report provides information on the economic landscape, major monetary indicators, foreign trade, investments and government finance in Jordan. In 2021, the country’s economy expanded in real terms, driven by increasing domestic consumption and…

The landscape in which businesses operate has an impact on the supply chains and regulatory matters while offering scope for innovation and new ways of doing business. Insights on key sectors directly related to the environmental sustainability of a…