Jordan

Self-medication is common in Jordan despite a well-developed public healthcare system. Healthy lifestyles are yet to catch on among most of the population however and obesity levels and smoking prevalence are still high. The outbreak of COVID-19 has…

Western food trends, the entry of more women into the workforce and the expansion of chained supermarkets and hypermarkets supports the popularity of snacks, especially in urban areas. However, high unemployment rates and pre-pandemic economic…

In 2021 retailing sales in general have started to recover from the COVID-19 pandemic. As restrictions come to an end and consumers return to work, the economy is showing signs of recovery that will benefit private consumption and consumer…

After sales of alcoholic drinks slumped at the peak of the COVID-19 pandemic in 2020, 2021 saw a recovery of sales as Jordanian society reopened and foreign tourists returned. Sales have been under pressure for years due to falling disposable…

Carbonates

Having accelerated slightly during 2020, as the economic shock of the pandemic was outweighed by the fact that local consumers were spending more time at home and preparing and eating more meals there, the rate of growth in retail constant value…

Volume sales of tax-paid cigarettes remain under pressure due to rising taxes, falling income levels and the strong presence of the illicit trade. Despite more intense efforts to control cigarette smuggling, low prices make black market cigarettes…

Hot drink has performed much better in 2021 than seen in 2020. After being negatively impacted by the COVID-19 pandemic, hot drinks will recover in 2021, with consumers returning to their pre pandemic routines and the economy partially recovering.…

The imposition of government-enforced lockdowns in 2020 and prolonged periods of time spent at home led to a decline in home care, particularly laundry care. However, the reopening of the country’s economy in 2021 positively impacted home care sales…

Price-sensitive Jordanians remained cautious in their purchasing patterns in 2021, forcing them to reduce their spending on tissue and hygiene. However, demand for a number of products has improved due to the rising awareness of hygiene in response…

Jordan’s economy is beginning to recover post pandemic which is having a positive influence on BPC. Most categories were negatively impacted in 2020 due to consumers spending more time at home and requiring less products. However, in 2021, this is…

Jordan has a favourable business environment. However, economic freedom is curtailed by poor fiscal health, which is exacerbated by management needed of refugees at its borders. The economy is set to recover well from the Coronavirus (COVID-19)…

In Jordan, demand for cooking ingredients and meals varies significantly between the affluent residents of West Amman and those living in the rest of the country. While high-income people want international brands and value-added products, including…

The economy will contract in 2020. The measures taken to contain the Cornavirus (COVID-19) pandemic are hampering domestic activity this year. Meanwhile exports have been limited by the global slowdown caused by the pandemic. Fiscal stimulus should…

The first major impact the COVID-19 outbreak had in Jordan began in March 2020, with a total lockdown seeing the closure of borders. As the situation worsened, other countries across the globe also began implementing travel bans and restrictions,…

The number of households is set to increase rapidly in Jordan over 2021-2040, with couples with children remaining the dominant household type. While household earnings will reach pre-pandemic levels only by the end of the forecast period, the…

Economies that offer an efficient, fast and inexpensive path to starting a business enjoy great dynamism and high FDI intake. A country with a competitive business environment is offering sound transport and ICT infrastructure; an effective juridical…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regard to which country (or even which region within a country) to enter, which consumer segment to target, which…

The report provides information on the economic landscape, major monetary indicators, foreign trade, investments and government finance in Jordan. In 2021, the country’s economy expanded in real terms, driven by increasing domestic consumption and…

The landscape in which businesses operate has an impact on the supply chains and regulatory matters while offering scope for innovation and new ways of doing business. Insights on key sectors directly related to the environmental sustainability of a…