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Juice in Belarus
January 2022
2021 DEVELOPMENTS
Economic woes, high prices, see consumers trade down in juices
The sharp economic contraction in 2020 as a result of the pandemic continues to affect consumer spending. Although the Belarusian economy has seen a better-than-expected recovery in 2021, GDP is still well below pre-pandemic levels, and disposable incomes are in decline.
Health, natural positioning supports juice demand
Despite the dip in demand caused by tightening household budgets, juice has benefited from its perception as a healthy choice. Health awareness has unsurprisingly strengthened in 2020 and 2021 as a result of the pandemic, with many people looking to overhaul their diets and strengthen their immune systems.
Product development restricted by weaker demand
Weakening demand from consumers and supply side problems has meant that 2021 has seen little in the way of meaningful product development. However, many leading players have focused on rebranding and pack re-design as a means of reinvigorating their juice brands.
PROSPECTS AND OPPORTUNITIES
Sales set to be hit by price-sensitive consumers trading down in forecast period
Manufacturers of juice face significant problems in rebuilding demand for juice over the forecast period. In the off-trade, by some distance the largest generator of value sales in Belarus, value growth in real terms is set to fall, as consumer continue to trade down to cheaper products, and the channel is also set to see ongoing volume decline.
Juice faces rising competition from alternatives and needs to differentiate
Changing consumer habits will alter the shape of the juice category over the forecast period. Price sensitivity is a key issue, but increasingly many Belarusians perceive it as a drink for children, shrinking the consumer base.
On-trade could be prime channel for product development over the forecast period
2021 saw on-trade sales of juice bounce back strongly, as consumers began to return to foodservice. This reflected the perception that virus is coming under control, a trend that is likely to strengthen as the government’s vaccination programme continues to be rolled out.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Belarus with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Belarus, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Belarus report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Juice in Belarus?
To what extent are health considerations impacting consumption of Juice in Belarus?
How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Belarus?
Which are the leading brands in Juice in Belarus?
What potential exists for multinational or domestic soft drinks companies to expand in Belarus?
How are products distributed in Juice in Belarus?
How is the rise of e-commerce changing the retail and competitive landscape?
How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
Where is future growth expected to be most dynamic?
Juice in Belarus - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
Economic woes, high prices, see consumers trade down in juices
Health, natural positioning supports juice demand
Product development restricted by weaker demand
PROSPECTS AND OPPORTUNITIES
Sales set to be hit by price-sensitive consumers trading down in forecast period
Juice faces rising competition from alternatives and needs to differentiate
On-trade could be prime channel for product development over the forecast period
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2016-2021Table 2 Off-trade Sales of Juice by Category: Value 2016-2021Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021Table 4 Off-trade Sales of Juice by Category: % Value Growth 2016-2021Table 5 NBO Company Shares of Off-trade Juice: % Volume 2017-2021Table 6 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021Table 7 NBO Company Shares of Off-trade Juice: % Value 2017-2021Table 8 LBN Brand Shares of Off-trade Juice: % Value 2018-2021Table 9 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026Table 10 Forecast Off-trade Sales of Juice by Category: Value 2021-2026Table 11 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026Table 12 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026
Soft Drinks in Belarus - Industry Overview
EXECUTIVE SUMMARY
Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021Table 23 Off-trade Sales of Soft Drinks by Category: Value 2016-2021Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Juice
Not from Concentrate 100% Juice
Reconstituted 100% Juice
Juice Drinks (up to 24% Juice)
Nectars
Coconut and Other Plant Waters
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.