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Strategy Briefing

Juice in Latin America

Sep 2018

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Juice is the third largest category in soft drinks in global volume sales terms, after bottled water and carbonates. Latin America accounts for 12% of global juice volume, and the region is predicted to register one of the highest volume growth rates over 2017-2022. Demand is being boosted by the trend for healthier lifestyles and the preference for natural products. Despite economic challenges, there remain opportunities for manufacturers in all juice types.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key Findings

Latin American countries show significant discrepancies in juice category maturity

Mexico ranks first in juice consumption in Latin America, well ahead of Brazil, which in turn has much larger sales than Chile, in third place. Consumers’ purchasing power and the availability of fresh fruit are key drivers of the significant discrepancies between countries.

The health and wellness trend continues to be influential, but prices still determine purchasing

Consumers are increasingly concerned about their health, and the high obesity rates in some Latin American countries are encouraging consumers to change their dietary habits. As many countries are still facing political and economic uncertainties, however, essential items are being prioritised. Consumers do not always have sufficient incomes to maintain packaged juice consumption, forcing them to reduce their purchasing frequency or migrate to cheaper alternatives, like bottled water and concentrates.

Juice drinks (up to 24% juice) and 100% juices present the best growth opportunities

Sales of affordable products have benefited from the negative economic conditions in some countries in the region, while higher added value brands appeal to those looking for functional benefits and higher juice content. This reinforces the importance of a clear market positioning, and explains the difficulties affecting nectars in some countries.

Opportunities for niche brands are still to be explored

Although the Latin American juice market is highly concentrated among the top 10 companies, there are still plenty of opportunities to be explored by new and smaller players. By targeting niches not addressed by mass brands, these players can compete through differentiation and added value, focusing on new ingredients, functionality, sophisticated packaging and unique experiences.

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Introduction

Scope

Key findings

Regional Overview

Latin America’s relevance and growth potential for juice sales

Despite economic challenges, juices should see volume growth

Nectars and juice drinks lead, but face challenges

Economic and political volatility discourage new entrants in juices

Juices still have potential to grow, mostly through affordable prices

Despite high penetration, juice drinks registers strong absolute growth

Interesting opportunities in nectars with a clear market positioning

Independent small grocers dominate sales and boost on-the-go consumption

Channels focusing on affordability contribute to juice expansion

Leading Companies and Brands

Consolidation increasing, but still opportunities for new players

Leading companies account for more than half of off-trade volume sales

Leading juice manufacturers highly oriented towards domestic markets

Steady brank rankings do not limit opportunities for new entrants

Forecast Projections

More developed markets have the most dynamic forecast growth

Mexico, Brazil and Colombia have the best opportunities in juice

GDP per capita and soft drivers to drive future demand for juices

Demand boosted by industry responses to changing lifestyles

Country Snapshots

Argentina: market context

Argentina: competitive and retail landscape

Bolivia: market context

Bolivia: competitive and retail landscape

Brazil: market context

Brazil: competitive and retail landscape

Chile: market context

Chile: competitive and retail landscape

Colombia: market context

Colombia: competitive and retail landscape

Costa Rica: market context

Costa Rica: competitive and retail landscape

Dominican Republic: market context

Dominican Republic: competitive and retail landscape

Ecuador: market context

Ecuador: competitive and retail landscape

Guatemala: market context

Guatemala: competitive and retail landscape

Mexico: market context

Mexico: competitive and retail landscape

Peru: market context

Peru: competitive and retail landscape

Uruguay: market context

Uruguay: competitive and retail landscape

Venezuela: market context

Venezuela: competitive and retail landscape

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Juice in Latin America

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key Findings

Latin American countries show significant discrepancies in juice category maturity

The health and wellness trend continues to be influential, but prices still determine purchasing

Juice drinks (up to 24% juice) and 100% juices present the best growth opportunities

Opportunities for niche brands are still to be explored

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Latin America’s relevance and growth potential for juice sales

Despite economic challenges, juices should see volume growth

Nectars and juice drinks lead, but face challenges

Economic and political volatility discourage new entrants in juices

Juices still have potential to grow, mostly through affordable prices

Despite high penetration, juice drinks registers strong absolute growth

Interesting opportunities in nectars with a clear market positioning

Independent small grocers dominate sales and boost on-the-go consumption

Channels focusing on affordability contribute to juice expansion

Leading Companies and Brands

Consolidation increasing, but still opportunities for new players

Leading companies account for more than half of off-trade volume sales

Leading juice manufacturers highly oriented towards domestic markets

Steady brank rankings do not limit opportunities for new entrants

Forecast Projections

More developed markets have the most dynamic forecast growth

Mexico, Brazil and Colombia have the best opportunities in juice

GDP per capita and soft drivers to drive future demand for juices

Demand boosted by industry responses to changing lifestyles

Country Snapshots

Argentina: market context

Argentina: competitive and retail landscape

Bolivia: market context

Bolivia: competitive and retail landscape

Brazil: market context

Brazil: competitive and retail landscape

Chile: market context

Chile: competitive and retail landscape

Colombia: market context

Colombia: competitive and retail landscape

Costa Rica: market context

Costa Rica: competitive and retail landscape

Dominican Republic: market context

Dominican Republic: competitive and retail landscape

Ecuador: market context

Ecuador: competitive and retail landscape

Guatemala: market context

Guatemala: competitive and retail landscape

Mexico: market context

Mexico: competitive and retail landscape

Peru: market context

Peru: competitive and retail landscape

Uruguay: market context

Uruguay: competitive and retail landscape

Venezuela: market context

Venezuela: competitive and retail landscape

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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