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Country Report

Juice in

Juice in Russia

29 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Per capita consumption continues to drop in 2017

Per capita consumption of juice in Russia declined to 15 litres per person in 2017. This continued the trend of lower juice consumption among Russians.

Optimisation of production costs is a way to survive

Juice registered a decline in off-trade volume in 2017. The main reasons were rising prices and weakened consumer purchasing power.

Juice will witness recovery by the end of 2019

It is expected that juice will start to recover slowly in off-trade volume terms from 2019. The strongest dynamism is expected to be seen in nectars and juice drinks, as prices are not as high as for other categories.

COMPETITIVE LANDSCAPE

Domestic companies continue to struggle to increase their shares

The international players Coca-Cola Refreshments ZAO and PepsiCo Holdings OOO dominate juice sales in GBO terms. They are followed by the domestic manufacturer Sady Pridonya OAO NPG.

Juices positioned for children offer competitive advantages

Russians tend to pay significant attention to the diets of their children. Consequently, juice producers are keen to promote brands that are positioned as healthy for children.

The remedy is to popularise of juice consumption

Since the economic crisis began in 2014, juice has not witnessed growth, even with the slight recovery in real disposable incomes. This is understood by producers and retailers, which have made attempts to increase the popularity of juice through the press, the internet and educational videos on official web sites.

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Samples

Juice Market Sample Report Juice Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Juice industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Juice industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Juice in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Juice in Russia?
What are the major brands in Russia?
What are the flavour trends in fruit juice and vegetable juice?
What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
What is the key on-trade distribution for fruit juice and vegetable juice in Russia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Juice in Russia - Category analysis

HEADLINES

PROSPECTS

Per capita consumption continues to drop in 2017

Optimisation of production costs is a way to survive

Juice will witness recovery by the end of 2019

COMPETITIVE LANDSCAPE

Domestic companies continue to struggle to increase their shares

Juices positioned for children offer competitive advantages

The remedy is to popularise of juice consumption

CATEGORY DATA

Table 1 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 2 Off-trade Sales of Juice by Category: Value 2012-2017
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
Table 8 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 9 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 10 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 11 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 12 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 13 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 14 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 15 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

Soft Drinks in Russia - Industry Overview

EXECUTIVE SUMMARY

Summarising summer 2017

The recovery in soft drinks sales in 2017 is not as strong as expected

Retail price is the main driver in the competitive environment in 2017

New product developments support demand in 2017

Prospects for soft drinks vary

MARKET DATA

Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 28 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 29 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 30 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2013-2017
Table 31 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2014-2017
Table 32 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2013-2017
Table 33 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2014-2017
Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 47 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 48 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Juice in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Per capita consumption continues to drop in 2017

Optimisation of production costs is a way to survive

Juice will witness recovery by the end of 2019

COMPETITIVE LANDSCAPE

Domestic companies continue to struggle to increase their shares

Juices positioned for children offer competitive advantages

The remedy is to popularise of juice consumption

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Juice in Russia - Category analysis

HEADLINES

PROSPECTS

Per capita consumption continues to drop in 2017

Optimisation of production costs is a way to survive

Juice will witness recovery by the end of 2019

COMPETITIVE LANDSCAPE

Domestic companies continue to struggle to increase their shares

Juices positioned for children offer competitive advantages

The remedy is to popularise of juice consumption

CATEGORY DATA

Soft Drinks in Russia - Industry Overview

EXECUTIVE SUMMARY

Summarising summer 2017

The recovery in soft drinks sales in 2017 is not as strong as expected

Retail price is the main driver in the competitive environment in 2017

New product developments support demand in 2017

Prospects for soft drinks vary

MARKET DATA

APPENDIX

Fountain sales in Russia

DEFINITIONS

SOURCES

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