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Country Report

Juice in

Juice in Russia

29 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Juice continues to recover

While demonstrating signs of recovery, juice still registered a decline in both value and volume sales in 2018. The main reason for the slight improvement in performance was the recovery from a structural collapse in a PepsiCo warehouse in 2017, which allowed local players to strengthen their retail presence.

Slight decline in unit prices

Average current retail unit prices fell slightly in 2018 due to widespread promotional efforts from all players. Consumer price sensitivity has also spread to juice, pushing producers to engage in a price war.

100% juice posts lowest sales decline

100% juice registered the slowest decline in retail volume sales in 2018 due to growing interest in the health and wellness trend among consumers in Russia. Rising awareness of everyday sugar consumption pushed consumers to refuse juices all together or to switch to healthier areas such as 100% juice.

COMPETITIVE LANDSCAPE

PepsiCo struggles to restore leadership

PepsiCo lost significant sales share in 2017 due to a structural collapse in one of its warehouses, with the producer being unable to supply its products to retail chains on time. Meanwhile, small domestic players and sales leader Multon increased their sales shares.

Sady Pridonya bets on health and wellness trend

Sady Pridonya, the leading domestic player in juice, continued to increase its volume and value sales share in 2018, registering moderate growth, with the company’s new Easy Smuzi product launch demonstrating high double-digit growth. Following this trend, Sady Pridonya launched its new Nemoloko brand, which is expected to post strong growth.

Private label sees decline in sales share

Private label sales share fell slightly in juice in 2018, mainly due to the fact that the majority of domestic players have started to offer discounts. Furthermore, consumers are now more aware of quality and perceive private label ranges as being less healthy.

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Juice Market Sample Report Juice Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Juice industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Juice industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Juice in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Juice in Russia?
What are the major brands in Russia?
What are the flavour trends in fruit juice and vegetable juice?
What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
What is the key on-trade distribution for fruit juice and vegetable juice in Russia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Juice in Russia - Category analysis

HEADLINES

PROSPECTS

Juice continues to recover

Slight decline in unit prices

100% juice posts lowest sales decline

COMPETITIVE LANDSCAPE

PepsiCo struggles to restore leadership

Sady Pridonya bets on health and wellness trend

Private label sees decline in sales share

CATEGORY DATA

Table 1 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 2 Off-trade Sales of Juice by Category: Value 2013-2018
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 8 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 9 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 10 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 11 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 12 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 13 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 14 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 15 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

Soft Drinks in Russia - Industry Overview

EXECUTIVE SUMMARY

Soft drinks registers strong growth in 2018

Hot summer and FIFA World Cup boost soft drinks sales

Price competition remains key to attracting consumers

Health and wellness trend drives new product development

Positive forecast for soft drinks

MARKET DATA

Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 28 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 29 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 30 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 31 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 32 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2014-2018
Table 33 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2015-2018
Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 38 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 39 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 49 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 50 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

Megatrends

Country Report

Juice in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Juice continues to recover

Slight decline in unit prices

100% juice posts lowest sales decline

COMPETITIVE LANDSCAPE

PepsiCo struggles to restore leadership

Sady Pridonya bets on health and wellness trend

Private label sees decline in sales share

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Juice in Russia - Category analysis

HEADLINES

PROSPECTS

Juice continues to recover

Slight decline in unit prices

100% juice posts lowest sales decline

COMPETITIVE LANDSCAPE

PepsiCo struggles to restore leadership

Sady Pridonya bets on health and wellness trend

Private label sees decline in sales share

CATEGORY DATA

Soft Drinks in Russia - Industry Overview

EXECUTIVE SUMMARY

Soft drinks registers strong growth in 2018

Hot summer and FIFA World Cup boost soft drinks sales

Price competition remains key to attracting consumers

Health and wellness trend drives new product development

Positive forecast for soft drinks

MARKET DATA

APPENDIX

Fountain sales in Russia

DEFINITIONS

SOURCES

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