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Juice in Russia
January 2022
2021 DEVELOPMENTS
Juice sales remain concentrated on the off-trade channel
On-trade sales of juice plummeted in 2020 as Russia’s COVID-19 measures caused widespread disruption to the country’s foodservice industry. However, this decline did not have a significant negative impact on total volume sales of juice because the share of the foodservice channel is still small in Russia, with off-trade volume sales remaining relatively stable.
Players focus on other juice categories as nectars suffers from unhealthy image
Nectars remained the largest category within juice in 2021, although it also remained the only category to register a decline in total volume terms. The category continues to suffer from an unhealthy reputation with these products perceived to be packed with sugar and with limited nutritional benefits.
New brands helping to deliver growth momentum in not from concentrate 100% juice
Despite the growing importance of the health and wellness megatrend in Russia, not from concentrate 100% juice is still a niche category. This is partly because there is no imbedded culture of drinking fresh juice for breakfast in Russia, as there is in Western Europe, for example.
PROSPECTS AND OPPORTUNITIES
Nectars expected to continue casting a shadow over juice sales, but opportunities remain in the other categories
Total volume sales of juice are expected to continue on a downward trajectory over the forecast period. This is largely due to the projected ongoing decline in sales of nectars, with a growing number of consumers shunning these products due to their high sugar content.
New product development an important part of juice in Russia
New product development is expected to remain one of the main competitive tools for driving juice sales in Russia over the forecast period. New flavours, innovative and interesting packaging and healthier formulations are all areas which are likely to be further explored, with manufacturers likely to look to tap into the growing demand for healthy indulgence.
Private label eyes further opportunities as consumers look for more affordable juice
Private label had another successful year in juice in 2021, building on the strong performance seen in 2020. Private label benefited from the drop in the share of key players, such as category leader Multon ZAO, with price-conscious consumers seeing opportunities to make savings by switching to more affordable private label alternatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Juice industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Juice in Russia report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Juice in Russia?
To what extent are health considerations impacting consumption of Juice in Russia?
How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Russia?
Which are the leading brands in Juice in Russia?
What potential exists for multinational or domestic soft drinks companies to expand in Russia?
How are products distributed in Juice in Russia?
How is the rise of e-commerce changing the retail and competitive landscape?
How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
Where is future growth expected to be most dynamic?
Juice in Russia - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
Juice sales remain concentrated on the off-trade channel
Players focus on other juice categories as nectars suffers from unhealthy image
New brands helping to deliver growth momentum in not from concentrate 100% juice
PROSPECTS AND OPPORTUNITIES
Nectars expected to continue casting a shadow over juice sales, but opportunities remain in the other categories
New product development an important part of juice in Russia
Private label eyes further opportunities as consumers look for more affordable juice
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2016-2021Table 2 Off-trade Sales of Juice by Category: Value 2016-2021Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021Table 4 Off-trade Sales of Juice by Category: % Value Growth 2016-2021Table 5 NBO Company Shares of Off-trade Juice: % Volume 2017-2021Table 6 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021Table 7 NBO Company Shares of Off-trade Juice: % Value 2017-2021Table 8 LBN Brand Shares of Off-trade Juice: % Value 2018-2021Table 9 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026Table 10 Forecast Off-trade Sales of Juice by Category: Value 2021-2026Table 11 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026Table 12 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021Table 23 Off-trade Sales of Soft Drinks by Category: Value 2016-2021Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2017-2021Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2018-2021Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2017-2021Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2018-2021Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
APPENDIX
Fountain sales in Russia
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Juice
Not from Concentrate 100% Juice
Reconstituted 100% Juice
Juice Drinks (up to 24% Juice)
Nectars
Coconut and Other Plant Waters
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.