Juice in Venezuela

March 2018
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Juice industry in Venezuela with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Juice industry in Venezuela, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Juice in Venezuela report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Juice in Venezuela?
  • To what extent are health considerations impacting consumption of Juice in Venezuela?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Juice in Venezuela?
  • Which are the leading brands in Juice in Venezuela?
  • What potential exists for multinational or domestic soft drinks companies to expand in Venezuela?
  • How are products distributed in Juice in Venezuela?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Juice?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Juice in Venezuela - Category analysis

HEADLINES

PROSPECTS

Continued lack of critical inputs limits the supply of juice
Companies adjust portfolios to cope with shortages
Lower unit prices favour juice drinks

COMPETITIVE LANDSCAPE

Government-owned companies maintain their lead
Companies favour juice drinks to water down costs
Players strengthen alliances in the face of shortages

CATEGORY DATA

Table 1 Off-trade Sales of Juice by Category: Volume 2012-2017 Table 2 Off-trade Sales of Juice by Category: Value 2012-2017 Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017 Table 4 Off-trade Sales of Juice by Category: % Value Growth 2012-2017 Table 5 NBO Company Shares of Off-trade Juice: % Volume 2013-2017 Table 6 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017 Table 7 NBO Company Shares of Off-trade Juice: % Value 2013-2017 Table 8 LBN Brand Shares of Off-trade Juice: % Value 2014-2017 Table 9 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022 Table 10 Forecast Off-trade Sales of Juice by Category: Value 2017-2022 Table 11 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022 Table 12 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

Soft Drinks in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Hyperinflation is shaping consumers’ and producers’ decisions
High cost of imported inputs and packaging shortages limit growth
Empresas Polar CA remains the largest player in soft drinks
Smaller presentations and local flavours dominate new products
Volume sales will continue to fall during the forecast period

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017 Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017 Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017 Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017 Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017 Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017 Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017 Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017 Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017 Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017 Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017 Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017 Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017 Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017 Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017 Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017 Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017 Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017 Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017 Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022 Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022 Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022 Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022 Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022 Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022 Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022 Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022 Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022 Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

APPENDIX

Fountain sales in Venezuela
Trends

SOURCES

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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Juice research and analysis database.

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