Kalina Concern OAO in Cosmetics & Toiletries

Company Profile

About This Report

Dec 2009

• Kalina Concern OAO is a Russian manufacturer of cosmetics and toiletries, generating the bulk of sales with its skin care and colour cosmetics businesses. Although the company has advantages in its strength in the dynamic markets of Eastern Europe, its dependence on the Russian market, where 49% of its value sales in 2008 were generated, has left it exposed to the current economic crisis, as the Russian economy shrank by 11% y-o-y in Q2 2009 as energy prices tumbled.

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Kalina Concern OAO in Cosmetics & Toiletries

Euromonitor International's report on Kalina Concern OAO delivers a detailed strategic analysis of the company's business, examining its performance in the Skin Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Kalina Concern OAO, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kalina Concern OAO.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Kalina Concern OAO provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Skin Care research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report

Scope

Strategic Evaluation

Key Company Facts
Financial Assessment
SWOT – Kalina Concern OAO

Competitive Positioning

Key Strategic Objectives and Challenges
More Needed to Hold Off Competitors
Kalina Remains Small Player
Kalina Competitive Position Improves Steadily
Multinationals Becoming Bigger Threat in Domestic Market
Domestic and Regional Rankings

Market Assessment

Geographic Opportunity Limited in Current Position
Company’s Core Interests Remain Best Hope for Growth

Company and Geographic Opportunities

Eastern Europe Opportunity Shaped by Russia
Russian Market May Need Strategic Overhaul
Skin Care Offers Great Opportunity in Russia
Kalina Well Positioned in Russian Skin Care, but Awkward
Geography Holds Possibilities in Asia Pacific
Service Offer or Other Strategies May Help Value Growth
Skin Care Offer Remains Undeveloped
Colour Cosmetics Development May Add Value

Brand Strategy

Brand Portfolio Needs Surgery
Chistaya Liniya
Manhattan

Recommendations

New Positions Needed