In 130 years of existence, Kao Corp has achieved some notable successes. It is the 10th largest beauty and personal care (BPC) player worldwide, and has respected skin care expertise. In the wake of J-Beauty, Kao has pushed to expand internationally with a certain degree of success. Its reach is, however, still limited to immediate neighbours and developed markets in North America and Western Europe. Kao’s potential is huge, but it faces strong competition from bigger rivals.
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Euromonitor International's report on Kao Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Kao Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kao Corp.
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