Faced with demographic challenges in its home market of Japan, Kao has had to look abroad to secure growth. This report covers the company’s strategy for growth in China, where its Merries brand of nappies/diapers has enjoyed rapid expansion, as well as other markets in Asia Pacific. Furthermore, the report analyses the company’s strategies in its other product categories, both in Japan and beyond, such as fast-growing adult incontinence and the segmented wipes category.
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Euromonitor International's report on Kao Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Tissue and Hygiene market and the global economy.
Company and market share data provide a detailed look at the financial position of Kao Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kao Corp.
Euromonitor International's company profile reports are written by our Tissue and Hygiene research team, a dedicated group of analysts that knows the industry inside and out.
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