Kao has faced challenges to replicate its success in its home country of Japan to other markets, while Japan is maturing with less room for growths. This profile analyses the company’s efforts to counter maturity and intensifying competition in key ...
Faced with demographic challenges in its home market of Japan, Kao has had to look abroad to secure growth. This report covers the company’s strategy for growth in China, where its Merries brand of nappies/diapers has enjoyed rapid expansion, as well...
In 130 years of existence, Kao Corp has achieved some notable successes. It is the 10th largest beauty and personal care (BPC) player worldwide, and has respected skin care expertise. In the wake of J-Beauty, Kao has pushed to expand internationally ...
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