This briefing analyses Kao Corp’s performance in tissue and hygiene, discussing its strategic direction and the future growth areas of the product categories in which it operates. The company has been performing strongly in nappies/diapers/pants, ...
Kao has faced challenges to replicate its success in its home country of Japan to other markets, while Japan is maturing with less room for growths. This profile analyses the company’s efforts to counter maturity and intensifying competition in key ...
In 130 years of existence, Kao Corp has achieved some notable successes. It is the 10th largest beauty and personal care (BPC) player worldwide, and has respected skin care expertise. In the wake of J-Beauty, Kao has pushed to expand internationally ...
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