Kellogg’s Co is a multinational food manufacturing company, based in the US. Whilst the company’s core breakfast cereal portfolio has meant that the Kellogg’s brand is leading in many countries globally; the company’s remaining categories are mainly present in the US. Thus, there is a focus on regaining lost share within the US due to ongoing labour strikes, as well as looking to emerging markets for their growth potential as rising incomes give rise to an increased consumer base.
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Euromonitor International's report on Kellogg Co delivers a detailed strategic analysis of the company's business, examining its performance in the Staple Foods market and the global economy. Company and market share data provide a detailed look at the financial position of Kellogg Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kellogg Co.
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NOTE: Couscous, polenta and quinoa are excluded from staple foods.See All of Our Definitions
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