Kellogg Co in Staples

March 2022

Kellogg’s Co is a multinational food manufacturing company, based in the US. Whilst the company’s core breakfast cereal portfolio has meant that the Kellogg’s brand is leading in many countries globally; the company’s remaining categories are mainly present in the US. Thus, there is a focus on regaining lost share within the US due to ongoing labour strikes, as well as looking to emerging markets for their growth potential as rising incomes give rise to an increased consumer base.

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This report comes in PPT.


Euromonitor International's report on Kellogg Co delivers a detailed strategic analysis of the company's business, examining its performance in the Staple Foods market and the global economy. Company and market share data provide a detailed look at the financial position of Kellogg Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kellogg Co.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Kellogg Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Staple Foods research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Kellogg’s global footprint
Company overview
Resumption of pre-pandemic lifestyles results in declines in core categories
Future growth to come through core US market
Kellogg Co retains its strong overall position in 2021
Smaller regional players take share from big brands within staples
PepsiCo Inc is the most direct competitor due to its strength in breakfast cereals
Kellogg is the leading global RTE cereals player, innovating by merging existing strong brands
Kellogg Co’s biggest RTE brand launches healthier fortified Kellogg’s Special K cereal in 2021
Breakfast cereals sales show growth potential in emerging markets
RTE cereals remains Kellogg Co’s core product portfolio globally
Kellogg Co focuses on returning its core market to growth over the forecast period
North America remains core market for Kellogg Co’s baked goods brands
Pop-Tarts is Kellogg Co’s biggest baked goods brand globally
Projected baked goods sales
Kellogg Co focuses on growing US market by innovating meat analogues
US is the core market for Kellogg Co’s meat and seafood substitutes
Kellogg Co aims to increase repeat purchases within meat substitutes over forecast period
Key findings
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)

Staple Foods

NOTE: Couscous, polenta and quinoa are excluded from staple foods.

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