Kering SA in Luxury Goods

Company Profile

About This Report

Jan 2016

Kering SA is a relative newcomer to luxury, arriving with a bang in 1999 with its acquisition of Gucci. Following an acquisition race with leading luxury player LVMH and the disposal of mass-market retail brands including Fnac and La Redoute, it ranked third in the global luxury goods market in 2014. However, it remains overly dependent on Gucci, and the iconic brand is struggling with falling sales. However, the Yves St Laurent and Bottega Veneta brands have performed well.

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Kering SA in Luxury Goods

Euromonitor International's report on Kering SA delivers a detailed strategic analysis of the company's business, examining its performance in the Luxury Goods market and the global economy.

Company and market share data provide a detailed look at the financial position of Kering SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kering SA.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Kering SA provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Luxury Goods research team, a dedicated group of analysts that knows the industry inside and out.

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Strategic Evaluation

Key company facts
Financial performance 2014
Latest financial data
SWOT: Kering SA
Strategic challenges and objectives

Competitive Positioning

Kering’s growing focus on luxury keeps it ahead of market
LVMH strengthens grip on leadership
Acquisition race driving consolidation

Market Assessment

Luxury leather underpins growth
Kering has a presence in all the leading growth markets
Asia still key, but mature markets seeing recovery
Luxury demand slows, but still promising

Market and Category Assessment

2015 tricky for luxury operators
Michael Kors misstep could help US for Kering
Upmarket positioning will keep portfolio desirable in key market
Chinese uncertainty means market rethink may be necessary
US success important for global development
Luxury jewellery and timepieces increasing focus for Kering
Acquisition still failing to shift share upwards
Targeting market-specific demand in China

Brand Strategy

Retail part of brand strategy
Multi-brand, and likely to become more so
Bottega Veneta and YSL more in line with new trends
R epositioning Gucci brings its own problems




Innovation and acquisitions
Maintain focus on Gucci, whilst looking for acquisitions