Keurig is a global leader in fresh ground coffee pods as well as a manufacturer of hard pod coffee machines. It has a much smaller presence in standard fresh ground coffee and fresh coffee beans. The US-based company’s presence is limited to the US, Canada and the UK. Its net sales have declined recently, due to lower demand for its hard pod coffee machines including its Keurig 2.0 brewer. Keurig has been able to grow sales of its K-Cups by entering into new licensing agreements.
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Euromonitor International's report on Keurig Green Mountain Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Coffee market and the global economy.
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