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Strategy Briefing

Key Character Licensing Trends Shaping Apparel, Personal Accessories & Toys in Asia Pacific

Apr 2016

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Growing populations, rising disposable incomes, expanding middle classes & rapid urbanisation are all driving growth in licensed products sales in Asia. Apparel, accessories & toys are the top 3 most licensed industries. The region is home to the world’s biggest apparel & accessories markets while being the most dynamic toys market. Although character licensing is dominated by Japanese properties, international franchises have been gaining popularity seizing the opportunities the region offers.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Asia Pacific: Size of the prize

Apparel and footwear, personal accessories and toys are the top three most licensed industries in Asia Pacific. It is the world’s biggest apparel and accessories market, while the region is the world’s fastest-growing toys market with 5% CAGR projected over the next five years.

Favourable macroeconomic indicators

Asia Pacific is home to more than half of the world’s population with the best middle-class expansion potential is in the region. Rising disposable incomes and rapid urbanisation are fuelling the growth in licensing.

Apparel

Childrenswear is a crucial category since most characters target children and the region is home to two of the world’s largest child populations, China and India. Japan-based Uniqlo has been one of the most dynamic companies expanding its children’s characterwear range in recent years.

Personal accessories

Backpacks, followed by cross-body bags, is the most heavily licensed category in accessories. In overall category sales, however, jewellery is by far the largest category. Hong Kong-based Chow Tai Fook is the most predominant company in character licensed jewellery in the region.

Toys

Half of the world’s top 10 most heavily licensed toys markets in Asia Pacific. South Korea, Indonesia and Singapore are the top three countries in terms of licensing penetration, with more than 40% of toys licensed.

Japanese characters dominate

Through its manga series, Japan has a huge impact on character licensing across Asia Pacific. With the exception of Yo-Kai Watch, most of these are long-established franchises making the region exceptionally challenging for international properties to penetrate and expand.

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Introduction

Scope

Key findings

Asia Pacific: Overview

Size of the prize: Apparel, personal accessories and toys

Asia Pacific: World’s largest apparel and personal accessories market

Asia Pacific: World’s fastest growing toys market

Demographics in Asia

Importance of demographics

Asia Pacific: A key region driving global urban population growth

4-9 yrs is the largest group in children population

Asia Pacific is home to more than half of the world’s 0-14 year-olds

China vs Japan: Population - past, present and future (1)

China vs Japan: Population - past, present and future (2)

Japan’s ageing population: A threat or opportunity for expansion?

China abolishes its one-child policy

How many babies will there be in China, India and Japan?

Impact of China’s lifting one-child policy on licensing

End to “little emperor syndrome”?

End to “little emperor syndrome”? ( cont )

Income in Asia

Income in Asia Pacific

Asia Pacific tops consumer spending globally in 2016

Asia Pacific to l ead global disposable income growth through to 2030

Rising middle class: A key driver

Mind the widening gender income gap

Apparel, Accessories in ASIA

Apparel and footwear: Top markets in Asia

Childrenswear: A crucial category for character licensing

Apparel: An extremely fragmented market

Uniqlo : One of the most dynamic brands in character licensing

Mini-me: Threat or opportunity for characterwear ?

Impact of children on household clothing and footwear expenditure

Accessories: Top markets in Asia

Jewellery leads sales in personal accessories

Asia: World’s growth engine in Jewellery

Chow Tai Fook brings character licensing to life in fine jewellery

Backpacks: Most heavily licensed category in accessories

Character licensing in bags and beyond

Toys in ASIA

Toys in Asia Pacific: Most heavily licensed toys regional market

Asia Pacific: A key market for toys licensing

Case study: Japan

Top brands in Asia Toys

Licensed Brands and Licensors in Asia

Asia: Domestic vs international brands

Sanrio: World’s sixth biggest licensor

China: Favouring domestic brands

Japan: The manga phenomenon

Case study: Disney in Asia

Disney in Asia Pacific: Main strategies and challenges

Millennials: A key target consumer group for Disney in Asia Pacific

Distribution and Piracy

Distribution: Omni-channel - connecting the dots

Piracy and counterfeiting: A multi-billion dollar parallel industry

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

Key Character Licensing Trends Shaping Apparel, Personal Accessories & Toys in Asia Pacific

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Asia Pacific: Size of the prize

Favourable macroeconomic indicators

Apparel

Personal accessories

Toys

Japanese characters dominate

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Asia Pacific: Overview

Size of the prize: Apparel, personal accessories and toys

Asia Pacific: World’s largest apparel and personal accessories market

Asia Pacific: World’s fastest growing toys market

Demographics in Asia

Importance of demographics

Asia Pacific: A key region driving global urban population growth

4-9 yrs is the largest group in children population

Asia Pacific is home to more than half of the world’s 0-14 year-olds

China vs Japan: Population - past, present and future (1)

China vs Japan: Population - past, present and future (2)

Japan’s ageing population: A threat or opportunity for expansion?

China abolishes its one-child policy

How many babies will there be in China, India and Japan?

Impact of China’s lifting one-child policy on licensing

End to “little emperor syndrome”?

End to “little emperor syndrome”? ( cont )

Income in Asia

Income in Asia Pacific

Asia Pacific tops consumer spending globally in 2016

Asia Pacific to l ead global disposable income growth through to 2030

Rising middle class: A key driver

Mind the widening gender income gap

Apparel, Accessories in ASIA

Apparel and footwear: Top markets in Asia

Childrenswear: A crucial category for character licensing

Apparel: An extremely fragmented market

Uniqlo : One of the most dynamic brands in character licensing

Mini-me: Threat or opportunity for characterwear ?

Impact of children on household clothing and footwear expenditure

Accessories: Top markets in Asia

Jewellery leads sales in personal accessories

Asia: World’s growth engine in Jewellery

Chow Tai Fook brings character licensing to life in fine jewellery

Backpacks: Most heavily licensed category in accessories

Character licensing in bags and beyond

Toys in ASIA

Toys in Asia Pacific: Most heavily licensed toys regional market

Asia Pacific: A key market for toys licensing

Case study: Japan

Case study: Japan

Top brands in Asia Toys

Licensed Brands and Licensors in Asia

Asia: Domestic vs international brands

Sanrio: World’s sixth biggest licensor

China: Favouring domestic brands

Japan: The manga phenomenon

Case study: Disney in Asia

Disney in Asia Pacific: Main strategies and challenges

Millennials: A key target consumer group for Disney in Asia Pacific

Distribution and Piracy

Distribution: Omni-channel - connecting the dots

Piracy and counterfeiting: A multi-billion dollar parallel industry

Why buy this report?

Want to find out more about this report?

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