Key Opportunities for Apparel in Western Europe

January 2012

This briefing aims to cover three of the most important issues affecting companies operating within the apparel industry. The first is sourcing – which countries have become major global production hubs and what the next ones will be. The second deals with a global demographic issue – the ageing of the world’s population and what it means for apparel. The final issue is distribution trends within the apparel industry, using Western Europe as a primary focus.

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What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

Downloadable from MyPages


Key findings
The global apparel in 2010/2011 and where it is heading

Who is Making Our Apparel?

Apparel inputs and the world’s largest net exporters
Who is producing the clothes? A brief look at the export market
The rise and rise of China as an apparel manufacturer
Is China’s position sustainable in the long term?
Sourcing opportunities within Asia Pacific

Living in an Ageing World

Life begins at 40…in Europe at least
Effects on sizing
Identifying the mass market for apparel in Western Europe: 2011
Apparel retailers in the UK: A look at their positioning
Major European apparel retailers already developing “brand B”

Retailing Trends in Western Europe

Western Europe apparel retailers switch to APAC/Eastern Europe
The evolution of apparel retail continues in Western Europe
Grocery and internet retailers make major gains in apparel
Mixed outlook in Western Europe for hypermarket growth
The international reach of Europe’s hyper/supermarket operators
UK grocery retailers leading in terms of private label apparel

Outlook and Recommendations

In summary…

Report Definitions



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