Key Strategies for Growth in Laundry Care

Scope of the Report

Scope

Introduction

Objectives

Key Findings

Global Performance

Global Laundry Care Performance

Global Laundry Care Market Sizes in 2009

Laundry Care Still Grew Substantially in Value Terms

Global Laundry Care Value Growth in 2009…

…But Volume Growth Remained Restricted

Compaction Drives Growth in Liquid Detergents

Channel Performance

Regional Analysis

Despite Maturity Western Europe is Still Ahead of the Pack

Focus on Western Europe

Could Consumers Do Away With Detergents?

Western Europe – Price Matters More Than Ever

Focus on North America

Liquid and Concentrated...

... But Also Cheaper... Even if Just for a While...

Focus on Australasia

Focus on Eastern Europe

Eastern Europe Hit Hard in 2009

New Product Launches in Russia

Focus on Asia Pacific

China - Stable Growth Alongside Strong Economic Recovery

Focus on Latin America

Zooming into Brazil’s Laundry Care

Focus on Middle East and Africa

Challenges in the Middle East and Africa Region

Middle East and Africa: Washing Machine Penetration Levels

Competitive Landscape

Leading Manufacturers in Laundry Care

Global Players Still Stuck in Their Positions

Innovation Will Continue to Pay Dividends

Stain Removing Features to the Fore

Company Strategies and Global Trends

Global Prospects and Opportunities

Future Growth by Category

Laundry Care – Future Prospects

The Outlook for Private Label Growth by Country

The Future of Ingredients

Outlook for Selected Key Ingredients

Compaction in Laundry Care Drives Changes in Packaging

Product Segmentation in Laundry Care

Home Laundry Appliances Outlook for Emerging Markets

BRICs Still Big News

Beyond BRICs – Frontier Markets to Watch

Definitions

Report Definitions and Acronyms

Category Definitions: Detergents

Category Definitions: Other Laundry Care

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