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Strategy Briefing

Key Strategies for Growth in Laundry Care

52 pages, Aug 2010

US$2,000

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Even in difficult economic times, laundry care continued its growth pattern. Performance is still the key aspect of success in laundry care, however, consumers now expect products not just to perform. While environmentally conscientious Western European and North American consumers will opt for concentrated products that have a lower carbon footprint, consumers in emerging markets will continue to fuel demand for value-added products for semi-automatic washing machines.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

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Scope of the Report

Scope

Introduction

Objectives

Key Findings

Global Performance

Global Laundry Care Performance

Global Laundry Care Market Sizes in 2009

Laundry Care Still Grew Substantially in Value Terms

Global Laundry Care Value Growth in 2009…

…But Volume Growth Remained Restricted

Compaction Drives Growth in Liquid Detergents

Channel Performance

Regional Analysis

Despite Maturity Western Europe is Still Ahead of the Pack

Focus on Western Europe

Could Consumers Do Away With Detergents?

Western Europe – Price Matters More Than Ever

Focus on North America

Liquid and Concentrated...

... But Also Cheaper... Even if Just for a While...

Focus on Australasia

Focus on Eastern Europe

Eastern Europe Hit Hard in 2009

New Product Launches in Russia

Focus on Asia Pacific

China - Stable Growth Alongside Strong Economic Recovery

Focus on Latin America

Zooming into Brazil’s Laundry Care

Focus on Middle East and Africa

Challenges in the Middle East and Africa Region

Middle East and Africa: Washing Machine Penetration Levels

Competitive Landscape

Leading Manufacturers in Laundry Care

Global Players Still Stuck in Their Positions

Innovation Will Continue to Pay Dividends

Stain Removing Features to the Fore

Company Strategies and Global Trends

Global Prospects and Opportunities

Future Growth by Category

Laundry Care – Future Prospects

The Outlook for Private Label Growth by Country

The Future of Ingredients

Outlook for Selected Key Ingredients

Compaction in Laundry Care Drives Changes in Packaging

Product Segmentation in Laundry Care

Home Laundry Appliances Outlook for Emerging Markets

BRICs Still Big News

Beyond BRICs – Frontier Markets to Watch

Definitions

Report Definitions and Acronyms

Category Definitions: Detergents

Category Definitions: Other Laundry Care

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Want to find out more about this report?

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Megatrends

Strategy Briefing

Key Strategies for Growth in Laundry Care

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Scope of the Report

Scope

Introduction

Objectives

Key Findings

Global Performance

Global Laundry Care Performance

Global Laundry Care Market Sizes in 2009

Laundry Care Still Grew Substantially in Value Terms

Global Laundry Care Value Growth in 2009…

…But Volume Growth Remained Restricted

Compaction Drives Growth in Liquid Detergents

Channel Performance

Regional Analysis

Despite Maturity Western Europe is Still Ahead of the Pack

Focus on Western Europe

Could Consumers Do Away With Detergents?

Western Europe – Price Matters More Than Ever

Focus on North America

Liquid and Concentrated...

... But Also Cheaper... Even if Just for a While...

Focus on Australasia

Focus on Eastern Europe

Eastern Europe Hit Hard in 2009

New Product Launches in Russia

Focus on Asia Pacific

China - Stable Growth Alongside Strong Economic Recovery

Focus on Latin America

Zooming into Brazil’s Laundry Care

Focus on Middle East and Africa

Challenges in the Middle East and Africa Region

Middle East and Africa: Washing Machine Penetration Levels

Competitive Landscape

Leading Manufacturers in Laundry Care

Global Players Still Stuck in Their Positions

Innovation Will Continue to Pay Dividends

Stain Removing Features to the Fore

Company Strategies and Global Trends

Global Prospects and Opportunities

Future Growth by Category

Laundry Care – Future Prospects

The Outlook for Private Label Growth by Country

The Future of Ingredients

Outlook for Selected Key Ingredients

Compaction in Laundry Care Drives Changes in Packaging

Product Segmentation in Laundry Care

Home Laundry Appliances Outlook for Emerging Markets

BRICs Still Big News

Beyond BRICs – Frontier Markets to Watch

Definitions

Report Definitions and Acronyms

Category Definitions: Detergents

Category Definitions: Other Laundry Care

Why buy this report?

Want to find out more about this report?

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