Kingfisher PLC in Home and Garden

Company Profile

About This Report

Mar 2019

Kingfisher Plc is a leading home improvement and gardening retailer, with a presence in Western and Eastern Europe. The bleak outlook for store-based retailers in the UK, the rising prevalence of “do-it-for-me” attitudes and a soft housing market are among the challenges it faces. Kingfisher Plc is refocusing its business on strategic markets where it can win, maximising efficiencies by unifying its product ranges, and revamping its digital strategy to cater to digital-native millennials.

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Kingfisher PLC in Home and Garden

Euromonitor International's report on Kingfisher Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Home and Garden market and the global economy.

Company and market share data provide a detailed look at the financial position of Kingfisher Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kingfisher Plc.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Kingfisher Plc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Home and Garden research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


State of Play

Key company facts
Financial assessment
SWOT: Kingfisher Plc
Key strategic objectives and challenges

Competitive Positioning

Adeo Groupe is Kingfisher Plc’s closest competitor
Kingfisher Plc’s global competitive footprint
Kingfisher Plc competes more broadly across the retail landscape

Market Assessment

Potential Brexit scenarios in 2019
UK business confidence falls sharply due to Brexit vote
Delayed FTA and no-deal Brexit are the most likely scenarios
No-deal Brexit will have adverse impact on spending
Millennials are a key consumer segment
Home ownership prospects dim for millennials
Downsizing and lack of DIY skills are major stumbling blocks

Geographic Opportunities

B&Q revenues slide due to store closures
“DIFM” mentality boosts sales at trade-focused Screwfix
Operating margins on an upward trend in the UK and Ireland
French sales falter on slowing economy and soft housing market
Business disruptions at French operations benefit competitors
Odds stacked against Kingfisher Plc in Romania
Castorama Russia to close all stores by 2019
Fierce competition among DIY retailers in Russia
Geographical expansion not on the cards for Kingfisher Plc

Brand Strategy

Private labels to the forefront
Private labels to the forefront (continued)
50% of retail sales to come from sustainable products by 2020
Examples of sustainability initiatives


Kingfisher Plc’s retail brands


The Environmental Sustainability Index
Identify opportunities and target products according to needs



Projected Company Sales – FAQs
Projected Company Sales – FAQs