The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreMar 2018
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Kombucha is one of the fastest-growing segments of the soft drinks industry today, appealing to consumers’ desire for healthy, functional soft drinks. The packaged market is largely centred in North America, where GT’s is losing its former monopoly on the category, but growth potential exists globally. As demand for probiotics continues to rise, so too should kombucha sales, as well as potentially those of other fermented drinks such as kefirs and drinking vinegars.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Kombucha is a fermented, naturally carbonated tea whose probiotic contenthas made it a favourite of health-orientated consumers in recent years.While many kombucha drinkers still prefer to make their own at home, therehas been major growth in packaged and branded products as well.
North America is the key market for packaged kombucha. GT’s hasbeen the market leader for as long as there has been a sizeablecategory, but its dominance is slipping as numerous new brands enterthe fast-growing market.
The potential for kombucha remains considerable. The category has plentyof room for expansion, although some consumers who are long-timekombucha drinkers are starting to look beyond kombucha to alternativefermented beverages such as kefirs or drinking vinegars.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.