Philips continued to rank first in small appliances in 2017 but lost its lead in consumer appliances to Midea Group in 2016. This report examines Philips’ strategic advantages and challenges in the face of increasing global competition. As a forerunning innovator, Philips is well-situated to tap into growing consumer interest in healthy living and connected living. Stretching margins in developed markets and expanding emerging market presence will be key areas of focus for Philips.
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Euromonitor International's report on Koninklijke Philips NV delivers a detailed strategic analysis of the company's business, examining its performance in the Small Appliances market and the global economy.
Company and market share data provide a detailed look at the financial position of Koninklijke Philips NV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Koninklijke Philips NV.
Euromonitor International's company profile reports are written by our Small Appliances research team, a dedicated group of analysts that knows the industry inside and out.
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