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Company Profile
Koninklijke Philips NV in Consumer Appliances
Apr 2018
US$570Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Philips continued to rank first in small appliances in 2017 but lost its lead in consumer appliances to Midea Group in 2016. This report examines Philips’ strategic advantages and challenges in the face of increasing global competition. As a forerunning innovator, Philips is well-situated to tap into growing consumer interest in healthy living and connected living. Stretching margins in developed markets and expanding emerging market presence will be key areas of focus for Philips.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Koninklijke Philips NV delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy.
Company and market share data provide a detailed look at the financial position of Koninklijke Philips NV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Koninklijke Philips NV.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Koninklijke Philips NV provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Want to find out more about this report?
Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
Key facts
Financial assessment (a)
Financial assessment (b)
Philips aims to be an innovative leader in “health technology”
SWOT
Competitive Positioning
Philips maintains global leadership in small appliances in 2017…
,…but loses first place in consumer appliances to Midea in 2016
Philips’ closest competitors are Groupe SEB and Procter & Gamble
Philips continues to generate positive volume growth
Market Assessment
S trong global presence in irons and personal care appliances
Asia Pacific; the Middle East and Africa are most promising regions
Geographic and Category Opportunities
China remains Philips’ largest market by far
Emerging markets set to drive growth in small appliances
Leadership in category innovation continues apace
Connected appliances continue to gain traction in 2017
Rising respiratory health awareness heralds prospects for air purifiers
Low penetration rates signal opportunities for oral care appliances
Philips has a strong presence in the most dynamic market – India
Brand Strategy
Single brand strategy key to generating brand equity
Digital marketing deployed for brand promotion and margin expansion
Operations
Koninklijke Philips NV: Highlights of operations
Philips’ top 10 markets by volume sales and performance
Recommendations
Drive innovation and strengthen emerging market presence
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Company Reports
- Antonio Merloni SpA in Domestic Electrical Appliances | Sep 2009
- Arçelik AS in Consumer Appliances | Feb 2019
- Bosch & Siemens Hausgeräte GmbH in Consumer Appliances | Mar 2015
- BSH Hausgeräte GmbH In Consumer Appliances | Aug 2020
- Candy SpA in Consumer Appliances | Mar 2019
- ControladoraMabe SA de CV in Consumer Appliances | Sep 2017
- De’Longhi SpA in Consumer Appliances | Jul 2012
- Electrolux AB in Consumer Appliances | Apr 2017
- Fagor Electrodomésticos , S Coop in Domestic Electrical Appliances | Nov 2009
- Fisher & Paykel Industries Ltd in Consumer Appliances | Feb 2010
- General Electric Co (GE) in Consumer Appliances | Mar 2016
- Groupe SEB In Consumer Appliances | Sep 2019
- Haier Group in Consumer Appliances | Nov 2020
- Hisense Group in Consumer Appliances | Jan 2017
- Hon Hai Precision Industry Co Ltd in Consumer Appliances | Jul 2019
- Indesit Co SpA in Consumer Appliances | Sep 2013
- Jarden Corp in Consumer Appliances | Jun 2016
- Koninklijke Philips Electronics NV in Consumer Appliances | Aug 2016
- LG Corp in Consumer Appliances | Feb 2021
- Midea Group Co Ltd in Consumer Appliances | Apr 2019
- Miele & Cie KG in Consumer Appliances | Feb 2017
- Newell Brands Inc in Consumer Appliances | Aug 2019
- Panasonic Corp in Consumer Appliances | Aug 2018
- Panasonic Corp in Domestic Electrical Appliances | Nov 2009
- Procter & Gamble Co, The in Consumer Appliances | Jun 2015
- Salton Inc in Domestic Electrical Appliances | Oct 2009
- Samsung Corp in Consumer Appliances | Sep 2018
- SEB, Groupe in Consumer Appliances | May 2015
- Sharp Corp in Consumer Appliances | Jun 2016
- Spectrum Brands Holdings Inc in Consumer Appliances | Aug 2018
- Toshiba Corp in Consumer Appliances | Feb 2015
- Whirlpool Corp in Consumer Appliances | Mar 2021
- Xiaomi Corp in Consumer Appliances | Jan 2020
Complete Catalogue
Company Reports
- Antonio Merloni SpA in Domestic Electrical Appliances | Sep 2009
- Arçelik AS in Consumer Appliances | Feb 2019
- Bosch & Siemens Hausgeräte GmbH in Consumer Appliances | Mar 2015
- BSH Hausgeräte GmbH In Consumer Appliances | Aug 2020
- Candy SpA in Consumer Appliances | Mar 2019
- ControladoraMabe SA de CV in Consumer Appliances | Sep 2017
- De’Longhi SpA in Consumer Appliances | Jul 2012
- Electrolux AB in Consumer Appliances | Apr 2017
- Fagor Electrodomésticos , S Coop in Domestic Electrical Appliances | Nov 2009
- Fisher & Paykel Industries Ltd in Consumer Appliances | Feb 2010
- General Electric Co (GE) in Consumer Appliances | Mar 2016
- Groupe SEB In Consumer Appliances | Sep 2019
- Haier Group in Consumer Appliances | Nov 2020
- Hisense Group in Consumer Appliances | Jan 2017
- Hon Hai Precision Industry Co Ltd in Consumer Appliances | Jul 2019
- Indesit Co SpA in Consumer Appliances | Sep 2013
- Jarden Corp in Consumer Appliances | Jun 2016
- Koninklijke Philips Electronics NV in Consumer Appliances | Aug 2016
- LG Corp in Consumer Appliances | Feb 2021
- Midea Group Co Ltd in Consumer Appliances | Apr 2019
- Miele & Cie KG in Consumer Appliances | Feb 2017
- Newell Brands Inc in Consumer Appliances | Aug 2019
- Panasonic Corp in Consumer Appliances | Aug 2018
- Panasonic Corp in Domestic Electrical Appliances | Nov 2009
- Procter & Gamble Co, The in Consumer Appliances | Jun 2015
- Salton Inc in Domestic Electrical Appliances | Oct 2009
- Samsung Corp in Consumer Appliances | Sep 2018
- SEB, Groupe in Consumer Appliances | May 2015
- Sharp Corp in Consumer Appliances | Jun 2016
- Spectrum Brands Holdings Inc in Consumer Appliances | Aug 2018
- Toshiba Corp in Consumer Appliances | Feb 2015
- Whirlpool Corp in Consumer Appliances | Mar 2021
- Xiaomi Corp in Consumer Appliances | Jan 2020