Kraft Heinz Co in Cooking Ingredients and Meals

February 2022

Kraft Heinz ranked second among the world’s cooking ingredients and meals industry in 2021, on the back of more than 150 years of great taste. The company benefited from COVID-19’s impact on the retail market and is attempting to leverage its turnaround to embrace agility to navigate market shifts that may occur in the wake of the COVID-19 pandemic. Brand renovation and innovation are playing roles in Kraft Heinz’s upcoming transformation.

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This report comes in PPT.


Euromonitor International's report on Kraft Heinz Co delivers a detailed strategic analysis of the company's business, examining its performance in the Cooking Ingredients and Meals market and the global economy. Company and market share data provide a detailed look at the financial position of Kraft Heinz Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kraft Heinz Co.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Kraft Heinz Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Cooking Ingredients and Meals research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Kraft Heinz´s global footprint
Company overview
Growth decomposition
Beyond 2020: Kraft Heinz needs to hold onto a new generation of first-time consumers
Beyond 2020: consumers are at the forefront in Kraft Heinz’s new marketing strategies
Beyond 2020: Kraft Heinz takes consumer-driven approach in product innovation
Exposure to growth: US and Canada are still key markets for Kraft Heinz’s future growth
Projected rankings
Kraft Heinz explores an ongoing shift towards plant-based diets
Kraft Heinz takes creativity to communicate sustainability message with consumers
Long-established companies lose share while new start-ups gain further opportunities
Nestlé is the top competitor for Kraft Heinz but Unilever is also threatening
Key categories and markets
Key brands
Legacy brands underpin mature markets but show strong potential in untapped markets
Table 1 dominates company sales in the majority of markets
US the highest potential followed by fast-developing markets
Kraft Heinz takes different approach to expand its presence in key growth markets
Executive summary
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)

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