Kraft Heinz Co in Dairy Products and Alternatives

January 2023

Kraft Heinz Co ranked sixth in the global dairy products and alternatives industry in 2022, focusing mainly on the US market. To strengthen its position in the market, the company is implementing a transformation strategy. It is renovating its brands, revising its portfolio, and focusing on its core categories and high-margin products, including plant-based cheese.

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This report comes in PPT.


Euromonitor International's report on Kraft Heinz Co delivers a detailed strategic analysis of the company's business, examining its performance in the Dairy Products and Alternatives market and the global economy. Company and market share data provide a detailed look at the financial position of Kraft Heinz Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kraft Heinz Co.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Kraft Heinz Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Dairy Products and Alternatives research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Kraft Heinz’s global footprint
Kraft Heinz’s performance strongly depends on its cheese products and the US market
Kraft Heinz is losing market share, but sales rising due to the cheese market’s development
Lactalis acquires Kraft Heinz’s natural cheese businesses
US remains the key growth area in the dairy industry for Kraft Heinz
Digital transformation to improve Kraft Heinz’s personalisation and boost innovation
Kraft Heinz is set to keep its position among the top 10 dairy companies
Partnership with Microsoft to improve resilience of the supply chain
Labelling systems help Kraft Heinz to increase transparency
Chinese dairy companies are gaining in share at the expense of the main Western players
Lactalis Groupe is the top dairy competitor for Kraft Heinz
Kraft Heinz has a strong presence in cheese globally
In the UK, Mondelez widens Kraft Heinz’s Philadelphia product line with new flavours
Kraft and Philadelphia are Kraft Heinz’s leading brands
Velveeta’s experiments are intended to reinvent the well-known brand
Kraft Heinz relies heavily on the US, while emerging markets have great potential
Cheese dominates company sales in all the markets
North America and Indonesia are the bulk markets for projected dairy sales
Kraft Heinz’s baby food sales are concentrated in Western Europe and Asia Pacific
Kraft Heinz reinvents its baby food line with launch of Heinz by Nature brand
Prepared baby food is the main driver of Kraft Heinz’s bay food sales across markets
Kraft Heinz launches fully recyclable packages in baby food
China is the key region for future growth of Kraft Heinz’s baby food sales
Kraft Heinz is reducing sugar in baby food
ABC by Kraft Heinz is benefiting from growth in plant-based milk
Kraft Heinz is increasingly involved in plant-based R&D initiatives
Kraft Heinz expands the Philadelphia brand with plant-based options
Kraft Heinz is launching its first plant-based cheese in a partnership with the NotCompany
Key findings
Projected company sales: FAQs
Projected company sales: FAQs

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