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Company Profile
Kraft Heinz Co in Packaged Food
35 pages, Mar 2017
US$570
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Established in July 2015 following the merger of Heinz and Kraft creating the world’s fifth largest packaged food company, Kraft Heinz strongly focuses on two categories, dairy and sauces, dressings and condiments, while geographically, it is heavily biased towards North America. A reliance on mature categories and developed markets undermines organic growth, and 3G Capital’s stake in the group makes Kraft Heinz more strongly geared towards growth through future acquisitions.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Download the full company profile: L'Oréal Company Profile - SWOT Analysis
Download the full company profile: Coca-Cola Company Profile - SWOT Analysis
Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis
Euromonitor International's report on Kraft Heinz Co delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged food market and the global economy.
Company and market share data provide a detailed look at the financial position of Kraft Heinz Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kraft Heinz Co.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Kraft Heinz Co provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Packaged food research team, a dedicated group of analysts that knows the industry inside and out.Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Delivery format
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.Want to find out more about this report?
Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
Key company facts
Kraft Heinz results: Higher profit margin despite sales stagnation
SWOT: Kraft Heinz Co
Key strategic challenges and objectives
Competitive Positioning
ConAgra, Nestlé and Unilever among key global competitors
Overreliance on US market undermines performance against rivals
L argest packaged food players: Kraft Heinz remains among top five
Dairy
Cheese competitive landscape: Kraft Heinz loses out to Lactalis
Kraft Heinz loses out to rivals due to reliance on processed cheese
Finding growth beyond North America without neglecting home turf
Small but growing presence in cheese in a few emerging markets
Building on growing presence across Asia to offset flat US sales
Sauces, Dressings and Condiments
McCormick, Nestlé and Unilever among rivals seeing strong growth
Kraft Heinz recovers but suffers from geography and category bias
Ketchup remains key growth driver, mayonnaise sees stagnation
L ocal brands in emerging markets the main driver for global growth
Robust emerging markets growth fails to offset stagnation in the US
The US still offers growth potential by targeting premium niches
Other Packaged food Categories
Processed meat and seafood and ready meals brands stagnate
Baby food growth offset by falls in fruits and vegetables and snacks
Brand Strategy
P rominence of two global brands within a wide portfolio
Wide brand portfolio but group growth driven by top three brands
Kraft, Heinz and Oscar Mayer: Diversification and focus on snacks
Kraft: Major challenges in North America, Indonesia a bright spot
Oscar Mayer: Protein-based and snacking variants boosts brand
Recommendations
Achieving cost-cutting without foregoing growth and innovation
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Complete Catalogue
Company Reports
- Abbott Laboratories Inc in Packaged Food | Feb 2016
- Arla Foods Amba in Packaged Food | Jan 2019
- Associated British Foods Plc (ABF) in Packaged Food | Feb 2014
- Barilla Holding SpA in Packaged Food | Feb 2015
- Brf Brasil Foods SA in Packaged Food | Feb 2014
- Bristol-Myers Squibb in Packaged Food | May 2010
- Cadbury Plc in Packaged Food | Jan 2009
- Campbell Soup Co in Packaged Food | Dec 2015
- Cereal Partners Worldwide SA in Packaged Food | Apr 2014
- Chocoladefabriken Lindt & Sprüngli AG in Packaged Food | Feb 2016
- ChocoladefabrikenLindt & Sprüngli AG in Packaged Food | Jan 2017
- Danone, Groupe in Packaged Food | Feb 2017
- Danone, Groupe in Packaged Food Company Profile | Feb 2019
- Dean Foods in Packaged Food | Nov 2012
- Del Monte Foods Co in Packaged Food | Mar 2014
- Ferrero Group in Packaged Food | Jan 2017
- Fonterra Co-operative Group Ltd in Packaged Food | Jul 2017
- General Mills Inc in Packaged Food | May 2018
- Grupo Bimbo SAB de CV in Packaged Food | May 2014
- Heinz Co, HJ in Packaged Food | Dec 2013
- Hershey Co, The in Packaged Food | Feb 2016
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- Kraft Foods Group, Inc in Packaged Food | Jan 2014
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- Lotte Group in Packaged Food | Oct 2012
- Mars Inc in Packaged Food | Mar 2019
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- Tiger Brands Ltd in Packaged Food | Mar 2014
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