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Company Profile

Kraft Heinz Co in Packaged Food

Mar 2020

US$570

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Kraft Heinz remains fifth globally in packaged food. The company is focusing on restructuring strategies and revamping existing brands in multiple categories to boost its sales. It has put efforts into diverse aspects leading to confusion around strategy focus. Health and wellness drives growth and innovation, while consumers demand product consistency and information transparency.

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Sample Company Profile Report

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Euromonitor International's report on Kraft Heinz Co delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged food market and the global economy.

Company and market share data provide a detailed look at the financial position of Kraft Heinz Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kraft Heinz Co.

This report examines:

Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWOT analysis of Kraft Heinz Co provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Packaged food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report

Scope

Introduction

Executive summary

State of Play

Top companies at a glance

Kraft Heinz’s global footprint: North America remains dominant

Both top categories and countries suffer decline in retail value sales

Market momentum offsets impact of competition and internal turmoil

Exposure to Future Growth

US shows growth in diverse categories followed by Brazil and China

EExposure to Future Growth

Top 10 players identify keys to growth and hold onto top positions

Competitive Positioning

Fierce competition arises within top players and from smaller players

Overlap with multiple players resulting from broad category coverage

Kraft Heinz exists in many countries but not a leader in most categories

US leads top categories while selected ones thrive in particular countries

Key brands shine in North America

Kraft Heinz sets revamping and repositioning of iconic brands as priorities

Dairy

Dairy is mature in developing markets with clear growth in emerging ones

Cheese represents core business within dairy with constant innovations

Premiumisation and health highly promoted globally drive cheese growth

Sauces, Dressings and Condiments

Rapid growth and potential in Asia Pacific transforms market

Table 1 dominates top markets with the exception of Brazil and Spain

US and Brazil show high potential, while rest of the world grows evenly

Other Packaged Food Categories

Chilled lunch kits and dried ready meals dominate US and Canada

Unlike other categories, snacks only shows presence in North America

Mr. Peanut story from Planters reminds consumers of snacking on nuts

Planters from Kraft Heinz is the top brand globally in fragmented market

Oscar Mayer focuses on health products and marketing activities

Key Findings

Executive summary

Appendix

Projected company sales: FAQs (1)

Projected company sales: FAQs (2)

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Megatrends

Company Profile

Kraft Heinz Co in Packaged Food

New Report Guarantee

About This Report

New Report Guarantee

Samples

Overview

Why buy this report?

This report examines:

A detailed SWOT analysis of Kraft Heinz Co provides strategic intelligence on:

Research You Can Trust:

Delivery format

Want to find out more about this report?

Table of Contents

Scope of the Report

Scope

Introduction

Executive summary

State of Play

Top companies at a glance

Kraft Heinz’s global footprint: North America remains dominant

Both top categories and countries suffer decline in retail value sales

Market momentum offsets impact of competition and internal turmoil

Exposure to Future Growth

US shows growth in diverse categories followed by Brazil and China

EExposure to Future Growth

Top 10 players identify keys to growth and hold onto top positions

Competitive Positioning

Fierce competition arises within top players and from smaller players

Overlap with multiple players resulting from broad category coverage

Kraft Heinz exists in many countries but not a leader in most categories

US leads top categories while selected ones thrive in particular countries

Key brands shine in North America

Kraft Heinz sets revamping and repositioning of iconic brands as priorities

Dairy

Dairy is mature in developing markets with clear growth in emerging ones

Cheese represents core business within dairy with constant innovations

Premiumisation and health highly promoted globally drive cheese growth

Sauces, Dressings and Condiments

Rapid growth and potential in Asia Pacific transforms market

Table 1 dominates top markets with the exception of Brazil and Spain

US and Brazil show high potential, while rest of the world grows evenly

Other Packaged Food Categories

Chilled lunch kits and dried ready meals dominate US and Canada

Unlike other categories, snacks only shows presence in North America

Mr. Peanut story from Planters reminds consumers of snacking on nuts

Planters from Kraft Heinz is the top brand globally in fragmented market

Oscar Mayer focuses on health products and marketing activities

Key Findings

Executive summary

Appendix

Projected company sales: FAQs (1)

Projected company sales: FAQs (2)

Why buy this report?

Want to find out more about this report?

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