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Company Profile
Kraft Heinz Co in Packaged Food
Apr 2019
US$570Added to Cart
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Kraft Heinz materialized in July 2015 following the merger of Heinz and Kraft, forming the world’s fifth largest packaged food company from two household names. Kraft Heinz’s portfolio overwhelmingly contains established brands within two mature categories, dairy and sauces, dressings and condiments. Its deep entrenchment within North America and its current reliance on mature categories presents growing risks to sustained global leadership and increasingly limits future growth potential.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Kraft Heinz Co delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged food market and the global economy.
Company and market share data provide a detailed look at the financial position of Kraft Heinz Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kraft Heinz Co.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Kraft Heinz Co provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Packaged food research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Want to find out more about this report?
Request more informationTable of Contents
Scope of the Report
Scope
Introduction
Executive summary
State of Play
Top companies at a glance
Kraft Heinz’s global footprint : entrenched in slow-growing North America
Company overview
Kraft Heinz’s sales growth reveals dependency on market momentum
Exposure to Future Growth
US to provide most future growth as China and Brazil quickly expand
Kraft Heinz slated to be only top company surpassed in global rankings
Kraft Heinz’s growth prospects further dim behind grim financial news
Competitive Positioning
Share gains prove elusive to most players, regardless of sales growth
Kraft Heinz faces significant overlap from smaller competitors
Key categories and markets
Strong presence in North America and UK, but rest of world a mixed bag
Key brands
Limited brand assortments beyond the bounds of North America
In battle with rivals, Kraft Heinz pursues innovation and reformulation
Dairy
North America preeminent in dairy sales despite stagnating growth
Kraft Heinz’s global dairy presence overwhelmingly defined by cheese
Sauces, Dressings and Condiments
Uncharacteristic near-equal regional footing for Kraft Heinz
Table 1 dominate, but variation is not uncommon
Emerging markets to account for increasing portion of future growth
Other Packaged Food Categories
Other notable Kraft Heinz fixtures remain geographically limited
Despite Oscar Mayer’s magnitude, seafood still enjoys regional strength
Ready meals highly variable and dependent upon geography
Baby food offers auspicious avenues for future growth
Key Findings
Executive summary
Appendix
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Complete Catalogue
Company Reports
- Abbott Laboratories Inc in Packaged Food | Feb 2016
- Arla Foods Amba in Packaged Food | Jan 2019
- Associated British Foods Plc (ABF) in Packaged Food | Feb 2014
- Barilla Holding SpA in Packaged Food | Feb 2015
- Brf Brasil Foods SA in Packaged Food | Feb 2014
- Bristol-Myers Squibb in Packaged Food | May 2010
- Cadbury Plc in Packaged Food | Jan 2009
- Campbell Soup Co in Packaged Food | Dec 2015
- Cereal Partners Worldwide SA in Packaged Food | Apr 2014
- China Mengniu Dairy Co Ltd | Apr 2019
- Chocoladefabriken Lindt & Sprüngli AG in Packaged Food | Feb 2016
- ChocoladefabrikenLindt & Sprüngli AG in Packaged Food | Jan 2017
- Danone, Groupe in Packaged Food | Feb 2017
- Danone, Groupe in Packaged Food Company Profile | Feb 2019
- Dean Foods in Packaged Food | Nov 2012
- Del Monte Foods Co in Packaged Food | Mar 2014
- Ferrero and Related Parties in Packaged Food | Jun 2019
- Ferrero Group in Packaged Food | Jan 2017
- Fonterra Co-operative Group Ltd in Packaged Food | Jul 2017
- General Mills Inc in Packaged Food | May 2018
- Grupo Bimbo SAB de CV in Packaged Food | May 2014
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- Lactalis Groupe in Packaged Food | Feb 2016
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