Kraft Heinz Co in Staple Foods

April 2022

Kraft Heinz Co ranked fifth in the global staple foods industry in 2021, focusing mainly on the US market. After a long-term downturn in market share, the company benefited from COVID-19’s impact on retail sales. To keep its position in the market, the company is focusing on brand renovation, which will play an essential role in Kraft Heinz’s upcoming transformation.

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This report comes in PPT.


Euromonitor International's report on Kraft Heinz Co delivers a detailed strategic analysis of the company's business, examining its performance in the Staple Foods market and the global economy. Company and market share data provide a detailed look at the financial position of Kraft Heinz Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kraft Heinz Co.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Kraft Heinz Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Staple Foods research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Kraft Heinz’s global footprint
Company overview
Kraft Heinz is developing home delivery to get closer to customers
Kraft Heinz benefits from market’s growth but loses market share
Despite the stagnation, US is still the main growth area for Kraft Heinz
Kraft Heinz accepting the sustainability challenge
Kraft Heinz is set to keep its position among the top 10 staple foods companies
Labelling systems help Kraft Heinz to increase transparency
Kraft Heinz is losing market share, together with the other top 10 market players
Tyson Foods Inc is the top competitor for Kraft Heinz in its focus market
Wider geographical coverage in shelf stable fruit and vegetables than in processed meat
Kraft Heinz leads the New Zealand market for staple foods with the Wattie’s brand
Healthy novelties in pasta renew the Honig brand
Processed meat brand Oscar Mayer is at the core of Kraft Heinz’s position in the US market
Kraft Heinz is expanding partnerships to drive frozen potato category
Kraft Heinz relies heavily on the US market, while emerging markets have great potential
Processed meat dominates company sales in its main markets
Kraft Heinz plans to d evelop plant-based innovations using AI technologies
Projected sales of processed meat, seafood and alternatives to meat
Kraft Heinz is to modernize Oscar Mayer brand to improve its performance
Latin America sees the fastest growth in sales of processed fruit and vegetables
Heinz Beanz are developing in line with the health trend
Frozen potatoes developed in the US, while shelf stable vegetables are geographically spread
In line with the “snackification” trend, Kraft Heinz launches frozen vegetarian snacks
Brazil and the US are the growth areas for Kraft Heinz’s processed fruit and vegetables sales
Expanding to the emerging markets through partnerships in Brazil
Key findings
Projected company sales: FAQs
Projected company sales: FAQs

Staple Foods

NOTE: Couscous, polenta and quinoa are excluded from staple foods.

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