Kroger Co, the US-focused grocery giant, enjoyed substantial growth over the review period as the domestic grocery market consolidated. Kroger’s growth was partly driven by acquisition, most recently the purchase of Harris Teeter in 2013 and Roundy’s Inc in 2015, while its sophisticated private label offer, underpinned by extensive manufacturing capacity and a commitment to low prices, drove organic growth. The company is well positioned to increase its market share over the forecast period.
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Euromonitor International's report on Kroger Co delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.
Company and market share data provide a detailed look at the financial position of Kroger Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kroger Co.
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