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Company Profile
Kroger Co in Retailing
33 pages, Mar 2016
US$570
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About This Report
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Kroger Co, the US-focused grocery giant, enjoyed substantial growth over the review period as the domestic grocery market consolidated. Kroger’s growth was partly driven by acquisition, most recently the purchase of Harris Teeter in 2013 and Roundy’s Inc in 2015, while its sophisticated private label offer, underpinned by extensive manufacturing capacity and a commitment to low prices, drove organic growth. The company is well positioned to increase its market share over the forecast period.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Download the full company profile: L'Oréal Company Profile - SWOT Analysis
Download the full company profile: Coca-Cola Company Profile - SWOT Analysis
Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis
Euromonitor International's report on Kroger Co delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.
Company and market share data provide a detailed look at the financial position of Kroger Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kroger Co.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Kroger Co provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Request more informationTable of Contents
Scope of the report
Scope
Strategic Evaluation
Key company facts
Kroger turns in solid performance in 2015
Kroger’s retail model shifts to smaller formats
SWOT: Kroger Co
Strategic objectives and challenges
Competitive Positioning
Kroger performs credibly in global market
US presence and new models key to top position in global retailing
Modern grocery retailers in US gain share through acquisitions
Domestic Strategy
Opportunity in fragmented US market
Market segmentation, brand variety offers opportunity
Multi-channel Strategy
Kroger’s supermarket development indicates strong future
Hypermarkets play minor role; Kroger focuses on supermarkets
Kroger’s jewellery offer a fragment of total revenues
Opportunity as internet grocery remains underdeveloped in the US
Acquisitions key to Kroger’s internet expansion strategy
Brand and Private Label Strategy
Grocery business is central and likely to grow
Kroger Co: Store banners by state Q3 2015 (1)
Kroger Co: Store banners by state Q3 2015 (2)
Multi–banner strategy offers advantages, despite expense
Private label central to brand strategy
Increasing segmentation to attract consumers
Operations
Supermarkets network close to national coverage in Q3 2015
Kroger self sufficiency underpins price control and market gain
Opportunities and Recommendations
Look to new markets
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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- OrganizaciónSoriana SAB de CV | Dec 2018
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Complete Catalogue
Company Reports
- 7-Eleven Malaysia Sdn Bhd | Mar 2018
- Aditya Birla Retail Ltd | Aug 2018
- AEON Group in Retailing | May 2014
- Ahold Delhaize in Retailing | Aug 2018
- Albertsons Cos Inc | Feb 2019
- Aldi Group in Retailing | Mar 2017
- Alibaba Group Holding Ltd in Retailing | Jul 2017
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- Apple Inc in Retailing | Mar 2017
- Asda Stores Ltd | Dec 2018
- Auchan Group SA | Jan 2019
- Auchan Group SA in Retailing | Apr 2013
- Avon Products Inc in Retailing | Nov 2015
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- Big C Supercenter PLC | Jan 2019
- BreadTalk Pte Ltd | Jan 2019
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- Carrefour SA in Retailing | Apr 2018
- Casino Guichard-Perrachon SA in Retailing | Apr 2018
- Cencosud SA | Aug 2018
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- Costco Wholesale Corp in Retailing | Mar 2018
- Coupang LLC | Apr 2019
- CVS Caremark Corporation in Retailing | Feb 2010
- Decathlon SA | Jan 2019
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- eBay Inc | Mar 2018
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- Edeka Zentrale AG & Co KG in Retailing | Mar 2011
- Ek-Chai Distribution System Co Ltd | Jan 2019
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- Future Retail Ltd | Jul 2018
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- H&M Hennes & Mauritz AB in Retailing | Apr 2018
- Herbalife Ltd in Retailing | Feb 2012
- Hero Supermarket Tbk PT | Mar 2018
- Hyundai Department Store Co Ltd | Mar 2018
- ICA Sverige AB | Feb 2018
- Inditex, Industria de Diseño Textil SA in Retailing | May 2018
- Inditex, Industria de DiseñoTextil SA in Retailing | Aug 2017
- Inter Ikea Systems BV in Retailing | Mar 2018
- Internationale Spar Centrale BV in Retailing | May 2010
- ITM Enterprises in Retailing | May 2010
- J Sainsbury Plc | Dec 2018
- Japan Tobacco Inc in Retailing | Jun 2011
- JD.com Inc | Mar 2018
- JD.com Inc in Retailing (China) | Jan 2019
- Jerónimo Martins Polska SA | Apr 2019
- John Lewis Partnership Plc | Dec 2018
- Kroger Co | Feb 2019
- Liberty Media in Retailing | Jul 2011
- Linio | Feb 2018
- Loblaw Cos Ltd | Jun 2018
- Lotte Shopping Co Ltd (LOHB’s) | Mar 2018
- Magnit PAO | Apr 2019
- Majid Al Futtaim (United Arab Emirates) | May 2018
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- Mitra Adiperkasa TBK PT | Mar 2018
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- Otto Group | Jan 2019
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- Poundland Ltd | Feb 2018
- Primark Stores Ltd | Feb 2018
- Rema 1000 Danmark A/S | Apr 2019
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- Schwarz Beteiligungs GmbH in Retailing | May 2018
- Seven & I Holdings Co Ltd in Retailing | May 2017
- Sheng Siong Group Ltd | Jan 2019
- Shinsegae Co Ltd in Retailing | Jan 2011
- Shoprite Holdings Ltd in Retailing | Mar 2012
- Suning Appliance Chain Store (Group) Co Ltd in Retailing | Nov 2010
- Target Corp | Feb 2019
- Target Corp in Retailing | Jan 2016
- Tesco Plc in Retailing | May 2018
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- The Hudson’s Bay Company | Dec 2018
- TJX Companies Inc | Mar 2018
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- Toys "R" Us Inc in Retailing | Sep 2014
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- WM Morrison Supermarkets Plc | Dec 2018
- X5 Retail Group NV | Apr 2019
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