Kroger Co in Retailing

Company Profile

About This Report

Mar 2016

Kroger Co, the US-focused grocery giant, enjoyed substantial growth over the review period as the domestic grocery market consolidated. Kroger’s growth was partly driven by acquisition, most recently the purchase of Harris Teeter in 2013 and Roundy’s Inc in 2015, while its sophisticated private label offer, underpinned by extensive manufacturing capacity and a commitment to low prices, drove organic growth. The company is well positioned to increase its market share over the forecast period.

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Kroger Co in Retailing

Euromonitor International's report on Kroger Co delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Kroger Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kroger Co.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Kroger Co provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the report


Strategic Evaluation

Key company facts
Kroger turns in solid performance in 2015
Kroger’s retail model shifts to smaller formats
SWOT: Kroger Co
Strategic objectives and challenges

Competitive Positioning

Kroger performs credibly in global market
US presence and new models key to top position in global retailing
Modern grocery retailers in US gain share through acquisitions

Domestic Strategy

Opportunity in fragmented US market
Market segmentation, brand variety offers opportunity

Multi-channel Strategy

Kroger’s supermarket development indicates strong future
Hypermarkets play minor role; Kroger focuses on supermarkets
Kroger’s jewellery offer a fragment of total revenues
Opportunity as internet grocery remains underdeveloped in the US
Acquisitions key to Kroger’s internet expansion strategy

Brand and Private Label Strategy

Grocery business is central and likely to grow
Kroger Co: Store banners by state Q3 2015 (1)
Kroger Co: Store banners by state Q3 2015 (2)
Multi–banner strategy offers advantages, despite expense
Private label central to brand strategy
Increasing segmentation to attract consumers


Supermarkets network close to national coverage in Q3 2015
Kroger self sufficiency underpins price control and market gain

Opportunities and Recommendations

Look to new markets