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Company Profile

Kroger Co in Retailing

Mar 2016

US$570

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Kroger Co, the US-focused grocery giant, enjoyed substantial growth over the review period as the domestic grocery market consolidated. Kroger’s growth was partly driven by acquisition, most recently the purchase of Harris Teeter in 2013 and Roundy’s Inc in 2015, while its sophisticated private label offer, underpinned by extensive manufacturing capacity and a commitment to low prices, drove organic growth. The company is well positioned to increase its market share over the forecast period.

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Samples

Sample Company Profile Report

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Euromonitor International's report on Kroger Co delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Kroger Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kroger Co.

This report examines:

Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWOT analysis of Kroger Co provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the report

Scope

Strategic Evaluation

Key company facts

Kroger turns in solid performance in 2015

Kroger’s retail model shifts to smaller formats

SWOT: Kroger Co

Strategic objectives and challenges

Competitive Positioning

Kroger performs credibly in global market

US presence and new models key to top position in global retailing

Modern grocery retailers in US gain share through acquisitions

Domestic Strategy

Opportunity in fragmented US market

Market segmentation, brand variety offers opportunity

Multi-channel Strategy

Kroger’s supermarket development indicates strong future

Hypermarkets play minor role; Kroger focuses on supermarkets

Kroger’s jewellery offer a fragment of total revenues

Opportunity as internet grocery remains underdeveloped in the US

Acquisitions key to Kroger’s internet expansion strategy

Brand and Private Label Strategy

Grocery business is central and likely to grow

Kroger Co: Store banners by state Q3 2015 (1)

Kroger Co: Store banners by state Q3 2015 (2)

Multi–banner strategy offers advantages, despite expense

Private label central to brand strategy

Increasing segmentation to attract consumers

Operations

Supermarkets network close to national coverage in Q3 2015

Kroger self sufficiency underpins price control and market gain

Opportunities and Recommendations

Look to new markets

Why buy this report?

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Megatrends

Company Profile

Kroger Co in Retailing

New Report Guarantee

About This Report

New Report Guarantee

Samples

Overview

Why buy this report?

This report examines:

A detailed SWOT analysis of Kroger Co provides strategic intelligence on:

Research You Can Trust:

Delivery format

Want to find out more about this report?

Table of Contents

Scope of the report

Scope

Strategic Evaluation

Key company facts

Kroger turns in solid performance in 2015

Kroger’s retail model shifts to smaller formats

SWOT: Kroger Co

Strategic objectives and challenges

Competitive Positioning

Kroger performs credibly in global market

US presence and new models key to top position in global retailing

Modern grocery retailers in US gain share through acquisitions

Domestic Strategy

Opportunity in fragmented US market

Market segmentation, brand variety offers opportunity

Multi-channel Strategy

Kroger’s supermarket development indicates strong future

Hypermarkets play minor role; Kroger focuses on supermarkets

Kroger’s jewellery offer a fragment of total revenues

Opportunity as internet grocery remains underdeveloped in the US

Acquisitions key to Kroger’s internet expansion strategy

Brand and Private Label Strategy

Grocery business is central and likely to grow

Kroger Co: Store banners by state Q3 2015 (1)

Kroger Co: Store banners by state Q3 2015 (2)

Multi–banner strategy offers advantages, despite expense

Private label central to brand strategy

Increasing segmentation to attract consumers

Operations

Supermarkets network close to national coverage in Q3 2015

Kroger self sufficiency underpins price control and market gain

Opportunities and Recommendations

Look to new markets

Why buy this report?

Want to find out more about this report?

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