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Kroger Co

February 2020

Kroger is the leading operator in the US supermarkets channel. It has rapidly expanded its omnichannel capabilities to help stave off mounting competition from Amazon and Walmart, and secured strategic partnerships with tech companies to build its delivery and pick-up services. Kroger is, however, now facing pressure to find revenue outside its core business, and its highly touted “Restock Kroger” initiative has so far failed to deliver the hoped for profitability gains.

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Overview:

Euromonitor International's report on Kroger Co delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Kroger Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kroger Co.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Kroger Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Key company facts
Strategic objectives and challenges
Omnichannel strategy details
Private label overview
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