As the leading operator in the US supermarkets channel, Kroger is one of the most important retailers in the country. In 2018, amidst mounting competition, Kroger pushed to become a leader in the US e-commerce space by investing heavily to improve its omnichannel capabilities. Additionally, it partnered with a number of different tech companies to develop innovative technologies intended to drive sales growth, both online and within its physical store network.
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Euromonitor International's report on Kroger Co delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.
Company and market share data provide a detailed look at the financial position of Kroger Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kroger Co.
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