Kroger Co

Company Profile

About This Report

Feb 2019

As the leading operator in the US supermarkets channel, Kroger is one of the most important retailers in the country. In 2018, amidst mounting competition, Kroger pushed to become a leader in the US e-commerce space by investing heavily to improve its omnichannel capabilities. Additionally, it partnered with a number of different tech companies to develop innovative technologies intended to drive sales growth, both online and within its physical store network.

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Kroger Co

Euromonitor International's report on Kroger Co delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Kroger Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kroger Co.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Kroger Co provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.

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Key company facts
Strategic objectives and challenges
Digital strategy details
Private label overview