Kuoni Travel Holding Ltd in Travel and Tourism

Company Profile

About This Report

Apr 2010

Kuoni is a premium travel specialist which provides a tailor-made holiday service for consumers. From specific airlines, hotel excursions to added extras, Kuoni is renowned for offering consumers flexibility, choice and expertise. 2009 proved to be a very difficult year for the company following the impact of a number of adverse external factors such as the economic crisis, H1N1 and currency fluctuations.

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Kuoni Travel Holding Ltd in Travel and Tourism

Euromonitor International's report on Kuoni Travel Holding Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Travel market and the global economy.

Company and market share data provide a detailed look at the financial position of Kuoni Travel Holding Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kuoni Travel Holding Ltd.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Kuoni Travel Holding Ltd provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Travel research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report



Key Company Facts
Better Than Expected Performance
Tough economic conditions
SWOT – Kuoni Travel Holding Ltd
Key Strategic Objectives and Challenges

Competitive Positioning

Kuoni’s Market Share Unchanged
Global Performance: Top 10 Travel Retailers
Job Cuts and Fewer Bookings
Top Travel Retailers by Region, Value Share & Ranking, 2009

Market Assessment

Kuoni’s Performance vs. Travel Retail Market

Geographic Opportunities

Expansion in China
Long-Haul Premium Business and Future Acquisitions

Brand Strategy

Re-Branding and Modernisation
Improved Booking System
VIP Concierge Services
Innovative Services


New Strategy – the Way Ahead
Cost Management and Restructuring
Kuoni Restructured
Last-Minute Bookings Drive Changes


Recession Takes its Toll, New Approaches Required