The rate of growth in retail current value sales of large cooking appliances accelerated slightly during 2021. This was largely driven by an acceleration in the rate of growth in unit pricing – the rate of growth in retail volume sales was virtually unchanged during the year.
Ovens remained the top performer in large cooking appliances during 2021, with retail current value sales rising by almost a quarter – a similar performance to 2020. With consumers spending much more time at home, the pandemic helped to rekindle the interest of local consumers in baking.
The competitive landscape in large cooking appliances is quite fragmented, with the four largest players (Gorenje Russia, Hansa OOO, Brestgazoapparat OAO and Electrolux Major Appliances Russia) accounting for less than 30% of retail volume sales between them in 2021. All four of these players have lost retail volume share since the onset of COVID-19.
The rate of growth in retail current value sales of large cooking appliances will slow significantly in 2022 but remain relatively robust for the remainder of the forecast period. With inflationary pressure mounting, consumer confidence is set to weaken during the early part of the review period, leaving local consumers more price sensitive.
In contrast to the review period, freestanding large cooking appliances with outperform built-in models during 2021. This will reflect the increased price sensitivity of local consumers in a difficult economic environment.
The retail volume share of e-commerce in large cooking appliances more than doubled during 2020. As a result, it edged past electronics and appliance specialist retailers to become the largest player in this category.
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Large Cooking Appliances
The large cooking appliances includes freestanding cookers, built-in ovens, built-in hobs and cooker hoods.
See All of Our DefinitionsThis report originates from Passport, our Large Cooking Appliances research and analysis database.
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