In 2018, large cooking appliances continued to demonstrate strong retail volume growth. The category benefits from the widespread acknowledgement that large cooking appliances are essential in local households.
Built-in large cooking appliances demonstrated a marginally stronger performance than freestanding models, even though the average unit price of built-in products is notably higher. Built-in hobs registered the most dynamic growth and held the largest retail volume share within overall large cooking appliances in 2018.
Although the general trend registered in large cooking appliances was the shift of consumers towards built-in options for integrated kitchens in newly built and designed residential areas, the sales of cookers also continued to demonstrate impressive dynamics in 2018. This was related to certain residential real estate planning peculiarities returning from Soviet times.
The competitive landscape of large cooking appliances is fairly fragmented, with many international and domestic players present. Only the leading player, Electrolux Major Appliances Russia, holds a low double-digit retail volume share.
With an unstable economic situation and uncertain disposable incomes, consumers are opting for the best price/quality ratio, thus creating demand for economy appliances and leading to share gains for economy brands. Economy brands include Gorenje and Hansa, which ranked first and third respectively within large cooking appliances.
Large cooking appliances is dominated by global brands, mainly leaving the economy segment to local manufacturers. Therefore, they do not invest a great deal into significant new product development, usually concentrating on appliances with basic functionality.
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This industry report originates from Passport, our Consumer Appliances market research database.