Executive Summary

Feb 2019
PROSPECTS
Revived residential real estate and postponed demand support sales

In 2018, large cooking appliances continued to demonstrate strong retail volume growth. The category benefits from the widespread acknowledgement that large cooking appliances are essential in local households.

Built-in large cooking appliances outperform freestanding

Built-in large cooking appliances demonstrated a marginally stronger performance than freestanding models, even though the average unit price of built-in products is notably higher. Built-in hobs registered the most dynamic growth and held the largest retail volume share within overall large cooking appliances in 2018.

Cookers maintains solid performance

Although the general trend registered in large cooking appliances was the shift of consumers towards built-in options for integrated kitchens in newly built and designed residential areas, the sales of cookers also continued to demonstrate impressive dynamics in 2018. This was related to certain residential real estate planning peculiarities returning from Soviet times.

COMPETITIVE LANDSCAPE
Fragmented landscape

The competitive landscape of large cooking appliances is fairly fragmented, with many international and domestic players present. Only the leading player, Electrolux Major Appliances Russia, holds a low double-digit retail volume share.

Economy brands gain share

With an unstable economic situation and uncertain disposable incomes, consumers are opting for the best price/quality ratio, thus creating demand for economy appliances and leading to share gains for economy brands. Economy brands include Gorenje and Hansa, which ranked first and third respectively within large cooking appliances.

Innovation is rare among domestic brands

Large cooking appliances is dominated by global brands, mainly leaving the economy segment to local manufacturers. Therefore, they do not invest a great deal into significant new product development, usually concentrating on appliances with basic functionality.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Large Cooking Appliances in Russia

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Large Cooking Appliances industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Large Cooking Appliances industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Large Cooking Appliances in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Large Cooking Appliances in Russia?
  • What are the major brands in Russia?
  • What is the most common cooking appliances in Russia?
  • Has there been a shift to higher unit price built-in products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Large Cooking Appliances in Russia - Category analysis

HEADLINES

PROSPECTS

Revived residential real estate and postponed demand support sales
Built-in large cooking appliances outperform freestanding
Cookers maintains solid performance

COMPETITIVE LANDSCAPE

Fragmented landscape
Economy brands gain share
Innovation is rare among domestic brands

CATEGORY DATA

Table 1 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 2 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 3 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 4 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 5 Sales of Built-in Hobs by Format: % Volume 2013-2018
Table 6 Sales of Ovens by Connected Appliances: % Volume 2014-2018
Table 7 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 8 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 9 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
Table 10 NBO Company Shares of Ovens: % Volume 2014-2018
Table 11 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
Table 12 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018
Table 13 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018
Table 14 NBO Company Shares of Cookers: % Volume 2014-2018
Table 15 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 16 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 17 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 18 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 19 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 20 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Consumer Appliances in Russia - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances continues to grow
Major shift to the economy segment
Heavyweights lead major appliances, while small appliances is fragmented
Consolidation and internet retailing notable trends
Possible barriers to strong future development

MARKET INDICATORS

Table 21 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 22 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 23 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 24 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 25 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 26 Sales of Consumer Appliances by Category: Value 2013-2018
Table 27 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 28 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 29 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 33 Sales of Small Appliances by Category: Volume 2013-2018
Table 34 Sales of Small Appliances by Category: Value 2013-2018
Table 35 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 36 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 37 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 38 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 39 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 40 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 41 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 42 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 43 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 44 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 45 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 46 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 47 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 51 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 52 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 53 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 54 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources