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Company Profile

LATAM Airlines Group SA in Travel

Mar 2019

US$570

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

LATAM Airlines is slowly reaping the benefits of its merger with TAM; and after a couple of negative and complicated years is showing signs of renewed growth both in revenue and in passenger numbers. Adjustments to fares and routes, however, are still ongoing and the final effect of them on consumers’ perception remains to be seen.

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Samples

Sample Company Profile Report

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Euromonitor International's report on LATAM Airlines Group SA delivers a detailed strategic analysis of the company's business, examining its performance in the Travel market and the global economy.

Company and market share data provide a detailed look at the financial position of LATAM Airlines Group SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of LATAM Airlines Group SA.

This report examines:

Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWOT analysis of LATAM Airlines Group SA provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Travel research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report

Scope

Strategic Evaluation

Key company facts

Brand portfolio

Financial assessment

SWOT: LATAM Airlines Group SA

Key strategic objectives and challenges

Competitive Positioning

LATAM looks to adjust to changing panoramas

Global ranking

Regional performance

Geographic and Category Opportunities

Route network at a glance

17 new domestic routes

10 new international destinations

Category focus: brand strategy revamped

Category focus: new fare structure at a glance

Brand Strategy

Brand strategy at a glance

Social media as a key communication channel

Customer-centred mobile strategy: 2018

Operations

Two loyalty programmes, integrated benefits

Loyalty details continue to evolve

Cost efficiency drive

Fleet restructuring

Increased revenue from checked bags

Recommendations

Requesting take off clearance from tower

Appendix: Competitor Analytics

Competitor analytics tool

Overview

Competitors

Market overlap

Treemap

Overlap matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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Megatrends

Company Profile

LATAM Airlines Group SA in Travel

New Report Guarantee

About This Report

New Report Guarantee

Samples

Overview

Why buy this report?

This report examines:

A detailed SWOT analysis of LATAM Airlines Group SA provides strategic intelligence on:

Research You Can Trust:

Delivery format

Want to find out more about this report?

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Brand portfolio

Financial assessment

SWOT: LATAM Airlines Group SA

Key strategic objectives and challenges

Competitive Positioning

LATAM looks to adjust to changing panoramas

Global ranking

Regional performance

Geographic and Category Opportunities

Route network at a glance

17 new domestic routes

10 new international destinations

Category focus: brand strategy revamped

Category focus: new fare structure at a glance

Brand Strategy

Brand strategy at a glance

Social media as a key communication channel

Customer-centred mobile strategy: 2018

Operations

Two loyalty programmes, integrated benefits

Loyalty details continue to evolve

Cost efficiency drive

Fleet restructuring

Increased revenue from checked bags

Recommendations

Requesting take off clearance from tower

Appendix: Competitor Analytics

Competitor analytics tool

Overview

Competitors

Market overlap

Treemap

Overlap matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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