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The first flight operated by the new unified LATAM brand took off in 2016. The new website was also launched, as LATAM prepares to phase out LAN and TAM by 2018. Latin American economies remained weak in 2016, despite the Olympic Games in Brazil, causing LATAM revenues to decline for several quarters. LATAM is, meanwhile, considering international expansion, and entered Africa for the first time in 2016.
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Euromonitor International's report on LATAM Airlines Group SA delivers a detailed strategic analysis of the company's business, examining its performance in the Travel market and the global economy.
Company and market share data provide a detailed look at the financial position of LATAM Airlines Group SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of LATAM Airlines Group SA.
Euromonitor International's company profile reports are written by our Travel research team, a dedicated group of analysts that knows the industry inside and out.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.