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The first flight operated by the new unified LATAM brand took off in 2016. The new website was also launched, as LATAM prepares to phase out LAN and TAM by 2018. Latin American economies remained weak in 2016, despite the Olympic Games in Brazil, causing LATAM revenues to decline for several quarters. LATAM is, meanwhile, considering international expansion, and entered Africa for the first time in 2016.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Download the full company profile: L'Oréal Company Profile - SWOT Analysis
Download the full company profile: Coca-Cola Company Profile - SWOT Analysis
Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis
Euromonitor International's report on LATAM Airlines Group SA delivers a detailed strategic analysis of the company's business, examining its performance in the Travel market and the global economy.
Company and market share data provide a detailed look at the financial position of LATAM Airlines Group SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of LATAM Airlines Group SA.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of LATAM Airlines Group SA provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Travel research team, a dedicated group of analysts that knows the industry inside and out.Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
Key company facts
Brand portfolio
Challenges and opportunities in the LLC segment
Financial assessment
Looking beyond Latin America
Qatar Airways acquires a 10% stake in LATAM
Brazil Olympic Games: Investment versus revenues
SWOT: Launching a unified operation amidst a difficult climate
Key strategic objectives and challenges
Competitive Positioning
Global ranking
LATAM’s fluctuating lead in Latin America
Market-by-market performance
Market-by-market performance
Geographic and Category Opportunities
LATAM’s network remains largely focused in the Americas
Capacity cautiousness in Brazil
Meanwhile, LATAM expands internationally
Customer centricity with new air fares and digitalisation
Brand Strategy
Brand strategy at a glance: Unifying LAN and TAM
New website and Vamos LATAM
Social media coverage
Operations
Sustainable development and fuel programme unification
Ancillary revenues outperform the industry
Recommendations
LATAM needs to innovate and communicate whilst it expands
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Company Reports
- Accor Hotels in Travel | Dec 2015
- AccorHotels Group in Travel | Jan 2018
- AccorHotelsGroup in Travel | Jun 2019
- Air France-KLM Group SA in Travel | Oct 2016
- Air France-KLM in Travel | Sep 2017
- Airbnb Inc in Travel | Oct 2018
- AirbnbInc in Travel | Nov 2016
- Amadeus Global Travel Distribution SA in Travel and Tourism | Dec 2013
- American Airlines Group Inc in Travel | Sep 2017
- American Express Co in Travel and Tourism | Aug 2013
- Avis Budget Group Inc in Travel and Tourism | Aug 2012
- Best Western International Inc in Travel and Tourism | Jul 2013
- Booking Holdings in Travel | Feb 2019
- British Airways Plc in Travel and Tourism | Jul 2011
- Carlson Cos Inc in Travel | Sep 2016
- Carnival Corp in Travel And Tourism | Sep 2014
- Carnival Corporation plc. in Travel | Oct 2015
- Ctrip.com International Ltd in Travel | Oct 2015
- Delta Air Lines, Inc in Travel | Sep 2017
- Deutsche Lufthansa AG in Travel | Sep 2017
- Emirates Airlines in Travel and Tourism | Aug 2014
- Emirates Group PLC in Travel | Dec 2017
- Europcar International SA in Travel and Tourism | Aug 2013
- Expedia Group Inc in Travel | Jan 2019
- Expedia Inc in Travel | Feb 2018
- Hengan International Group Co Ltd in Tissue and Hygiene | Nov 2018
- Hertz Corp, The in Travel | Jan 2016
- Hilton Inc in Travel | Oct 2017
- Hilton Worldwide in Travel | Oct 2016
- HNA Tourism Group Co Ltd in Travel | Oct 2017
- Hyatt Hotels Corp | Oct 2017
- Intercontinental Hotels Group Plc | Mar 2017
- InterContinental Hotels Group Plc in Travel | Mar 2019
- International Airlines Group in Travel | Nov 2016
- International Consolidated Airlines Group SA in Travel | Sep 2017
- Kuoni Travel Holding Ltd in Travel and Tourism | Apr 2010
- LATAM Airlines Group SA in Travel | Mar 2019
- Marriott International Inc in Travel | Jan 2019
- Qantas Airways Ltd in Travel | Sep 2017
- Ryanair Holdings Plc in Travel | Dec 2017
- Sabre Corp in Travel and Tourism | Dec 2013
- Sabre Holdings Corp in Travel and Tourism | Mar 2011
- Singapore Airlines (SIA) in Travel | Jan 2017
- Singapore Airlines in Travel | Sep 2017
- Singapore Airlines Ltd (SIA) in Travel | Dec 2015
- Southwest Airlines Co in Travel | Apr 2019
- Southwest Airlines in Travel | Feb 2017
- Starwood Hotels & Resorts Worldwide Inc in Travel and Tourism | Feb 2016
- The Priceline Group in Travel | Mar 2018
- Thomas Cook Group Plc in Travel | Jan 2017
- Travelport Inc in Travel and Tourism | Mar 2011
- TUI AG in Travel | Jan 2018
- TUI AG in Travel and Tourism | Feb 2014
- TUI Group in Travel | Dec 2015
- United Continental Holdings Inc in Travel | Oct 2015
- Wyndham Worldwide Corp in Travel | Apr 2016
Complete Catalogue
Company Reports
- Accor Hotels in Travel | Dec 2015
- AccorHotels Group in Travel | Jan 2018
- AccorHotelsGroup in Travel | Jun 2019
- Air France-KLM Group SA in Travel | Oct 2016
- Air France-KLM in Travel | Sep 2017
- Airbnb Inc in Travel | Oct 2018
- AirbnbInc in Travel | Nov 2016
- Amadeus Global Travel Distribution SA in Travel and Tourism | Dec 2013
- American Airlines Group Inc in Travel | Sep 2017
- American Express Co in Travel and Tourism | Aug 2013
- Avis Budget Group Inc in Travel and Tourism | Aug 2012
- Best Western International Inc in Travel and Tourism | Jul 2013
- Booking Holdings in Travel | Feb 2019
- British Airways Plc in Travel and Tourism | Jul 2011
- Carlson Cos Inc in Travel | Sep 2016
- Carnival Corp in Travel And Tourism | Sep 2014
- Carnival Corporation plc. in Travel | Oct 2015
- Ctrip.com International Ltd in Travel | Oct 2015
- Delta Air Lines, Inc in Travel | Sep 2017
- Deutsche Lufthansa AG in Travel | Sep 2017
- Emirates Airlines in Travel and Tourism | Aug 2014
- Emirates Group PLC in Travel | Dec 2017
- Europcar International SA in Travel and Tourism | Aug 2013
- Expedia Group Inc in Travel | Jan 2019
- Expedia Inc in Travel | Feb 2018
- Hengan International Group Co Ltd in Tissue and Hygiene | Nov 2018
- Hertz Corp, The in Travel | Jan 2016
- Hilton Inc in Travel | Oct 2017
- Hilton Worldwide in Travel | Oct 2016
- HNA Tourism Group Co Ltd in Travel | Oct 2017
- Hyatt Hotels Corp | Oct 2017
- Intercontinental Hotels Group Plc | Mar 2017
- InterContinental Hotels Group Plc in Travel | Mar 2019
- International Airlines Group in Travel | Nov 2016
- International Consolidated Airlines Group SA in Travel | Sep 2017
- Kuoni Travel Holding Ltd in Travel and Tourism | Apr 2010
- LATAM Airlines Group SA in Travel | Mar 2019
- Marriott International Inc in Travel | Jan 2019
- Qantas Airways Ltd in Travel | Sep 2017
- Ryanair Holdings Plc in Travel | Dec 2017
- Sabre Corp in Travel and Tourism | Dec 2013
- Sabre Holdings Corp in Travel and Tourism | Mar 2011
- Singapore Airlines (SIA) in Travel | Jan 2017
- Singapore Airlines in Travel | Sep 2017
- Singapore Airlines Ltd (SIA) in Travel | Dec 2015
- Southwest Airlines Co in Travel | Apr 2019
- Southwest Airlines in Travel | Feb 2017
- Starwood Hotels & Resorts Worldwide Inc in Travel and Tourism | Feb 2016
- The Priceline Group in Travel | Mar 2018
- Thomas Cook Group Plc in Travel | Jan 2017
- Travelport Inc in Travel and Tourism | Mar 2011
- TUI AG in Travel | Jan 2018
- TUI AG in Travel and Tourism | Feb 2014
- TUI Group in Travel | Dec 2015
- United Continental Holdings Inc in Travel | Oct 2015
- Wyndham Worldwide Corp in Travel | Apr 2016