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LATAM In Travel

December 2016

The first flight operated by the new unified LATAM brand took off in 2016. The new website was also launched, as LATAM prepares to phase out LAN and TAM by 2018. Latin American economies remained weak in 2016, despite the Olympic Games in Brazil, causing LATAM revenues to decline for several quarters. LATAM is, meanwhile, considering international expansion, and entered Africa for the first time in 2016.

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Overview:

Euromonitor International's report on LATAM Airlines Group SA delivers a detailed strategic analysis of the company's business, examining its performance in the Travel market and the global economy. Company and market share data provide a detailed look at the financial position of LATAM Airlines Group SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of LATAM Airlines Group SA.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of LATAM Airlines Group SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Travel research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report

Scope

Strategic Evaluation

Key company facts
Brand portfolio
Challenges and opportunities in the LLC segment
Financial assessment
Looking beyond Latin America
Qatar Airways acquires a 10% stake in LATAM
Brazil Olympic Games: Investment versus revenues
SWOT: Launching a unified operation amidst a difficult climate
Key strategic objectives and challenges

Competitive Positioning

Global ranking
LATAM’s fluctuating lead in Latin America
Market-by-market performance
Market-by-market performance

Geographic and Category Opportunities

LATAM’s network remains largely focused in the Americas
Capacity cautiousness in Brazil
Meanwhile, LATAM expands internationally
Customer centricity with new air fares and digitalisation

Brand Strategy

Brand strategy at a glance: Unifying LAN and TAM
New website and Vamos LATAM
Social media coverage

Operations

Sustainable development and fuel programme unification
Ancillary revenues outperform the industry

Recommendations

LATAM needs to innovate and communicate whilst it expands
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Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions

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