Driven by natural increase, Latin America will be the third fastest growing region up to 2040. While the ageing trend will hasten, impacting the consumer landscape, the region will continue to be the second youngest globally due to strong birth rates. Ageing, ongoing poverty in some areas, and unhealthy modern lifestyles may generate health challenges going forwards. Urban shift will continue briskly, with urban residents accounting for nearly 85% of the regional population by 2040.
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The Future Demographic reports provide insights on key population themes and how these are set to change over time. Track demographic trends, shifts in consumer profiles and gain an understanding of countries that offer the best prospects. Explore and make the most of the consumer markets of the future.
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